Google Ads Transparency

What you can do

• Search any brand name and get the ads currently running
• Resolve an advertiser when several companies share a name
• List an advertiser’s ads with first and last shown dates
• Inspect one creative in detail
• Summarise the format mix across an advertiser, which shows where budget is going
• List the 184 searchable regions

Why start here rather than with Meta

Coverage. The Transparency Center carries ordinary commercial advertising almost everywhere, including the US, Israel, Canada and Australia, where Meta’s archive returns nothing commercial. For most competitor questions this is the tool that answers.

1. Search by brand
   Try this firstCopy

   What ads is this competitor running on Google in the US,
   and what mix of formats are they using?

When a lookup comes back degraded

This is backed by a public endpoint Google publishes for browsing but does not document, and it rate limits at roughly 58 rapid calls. A degraded response says so and hands back a manual_url to open the archive directly. It never means your account needs reconnecting — no account is involved. There is also an environment switch that disables the family cleanly if Google changes the endpoint.

What it will not tell you

The archive shows what is running, not what it costs or how it performs. There is no spend, no impressions, no keywords. For your own account, the search terms report gives you the real data.

Representative tools

Go further

Meta Ad Library

Facebook and Instagram ads, with full commercial coverage in the EU and UK.

Your own Google Ads account

Campaigns, keywords, search terms and budgets you actually run.