First, create a free MCP Ads account and connect the ad accounts you want Grok to see. It only ever sees what you connected there.
1Connect1 minute
Paste this into Grok Bot
Grok Bot adds remote MCP servers from its chat, and takes the credential as a header. Connectors are account-wide, so every Bot you make can use MCP Ads.
Before you send it: in MCP Ads open the dashboard, go to Connect MCP → API keys and create a key. It is shown once, so copy it. Make one key per agent, so you can revoke it on its own.
new message to Grok
Add a custom MCP connector:
- Name: MCP Ads
- URL: https://mcp-ads.com/mcp-slim
- Header: Authorization: Bearer <paste your mcp_live_ key>
Then list what it can do, and tell me one thing in my ad accounts I should fix today.
API keyAccount-wideChanges need your OK
In Grok chat or Grok Build you can skip the key: add a custom connector at grok.com/connectors with the same URL and sign in with the browser.
2AskLive data
Ask anything about your ad accounts
Once connected, Grok pulls live numbers from every account you linked. Start with questions like these:
Which campaigns spent money with nothing to show for it?
Two in the last 14 days: Meta "Prospecting - Broad" spent $214 and Google "Brand - Competitors" spent $88, neither with a conversion. Want me to pause the Meta one?
Example answer · via MCP Ads · Google Ads, Meta Ads
Also try
How did every account do last week?Which keywords lost impression share?Draft three new Meta headlines.
One connection covers every ad platform you run
Google Ads
Meta Ads
Google Analytics 4
Search Console
TikTok Ads
LinkedIn Ads
Microsoft Ads
Snapchat Ads
ChatGPT Ads
X Ads
Merchant Center
Tag Manager
Meta Ad Library
Instagram
Facebook Pages
WordPress
What to ask Grok once it is connected
Scheduled Bot
The Monday report
“Every Monday at 8, compare last week with the week before across all my ad accounts, and message me only the three biggest changes.”
Google Ads
Search term clean-up
“List search terms with spend and no conversions in the last 30 days, grouped into negative keyword themes I can approve.”
Meta Ads
Budget check
“Which Meta ad sets are limited by budget while hitting our target cost per lead? How much more could they take?”
GA4
Landing page gaps
“Which landing pages get paid traffic but convert below the site average in GA4?”
Why the Bot is the interesting part
Grok answers when you ask. A Bot runs on its own cloud machine on a schedule, so the weekly check happens whether or not you remember it, and you hear about the one campaign that needs you.
What it will not do without you
Every write, from budgets to statuses to new campaigns, goes through the approval and workspace controls in MCP Ads. A Bot can prepare a change; it goes live when you approve it.
Why a key for the Bot
Grok Bot's sign-in flow for custom servers does not complete today, so the header is the setup that works. Grok chat and Grok Build sign in normally.
Questions
Which URL do I use?
https://mcp-ads.com/mcp-slim for Grok Bot and Grok chat. The slim endpoint loads quickly, which matters because a slow server can stall all of a Bot's connectors.
Is the key safe in a header?
It travels over HTTPS and is tied to your MCP Ads account. Make one key per Bot and revoke it from the dashboard whenever you like.
Can the Bot see accounts I have not connected?
No. It sees the platforms and ad accounts you connected in MCP Ads, under the same workspace scope as the web app.
Does this cost extra?
Start with a 3-day free trial, then $49/month. Cancel any time. Grok bills its own usage separately.
Updated September 22, 2026.
Give Grok your ad accounts
Start with a 3-day free trial, then $49/month. Cancel any time. Unlimited tool calls on the $49 plan.
