First, create a free MCP Ads account and connect the ad accounts you want Muse to see. It only ever sees what you connected there.
1Connect30 seconds
Paste this into Muse
Muse has no connector settings screen. One message tells it where MCP Ads is; it sends you a sign-in link to approve, then tests the tools and saves them.
new message to Muse
Add my MCP Ads connector: https://mcp-ads.com/mcp-slim
- Setup: standard MCP over streamable HTTP with OAuth. Send me the sign-in link and I will approve it. Keep one session (Mcp-Session-Id) for all calls.
- Skill: save one so every question about my ads, analytics or SEO goes through MCP Ads tools first.
Once you are in, tell me one thing in my ad accounts I should fix today.
Sign-in linkRead and writeChanges need your OK
If Muse asks for a key instead, create one under Connect MCP → API keys and paste it into Muse's secure credential prompt, not the chat.
2AskLive data
Ask anything about your ad accounts
Once connected, Muse pulls live numbers from every account you linked. Start with questions like these:
Which search terms wasted money this month?
Checked Google Ads for the last 30 days. 11 search terms spent $930 with no conversions, most of them job and "free" queries. Want me to add them as negative keywords?
Example answer · via MCP Ads · Google Ads
Also try
Which Meta ads are fatiguing?What should I fix first in Search Console?Compare Google vs Meta cost per lead for 14 days.
One connection covers every ad platform you run
Google Ads
Meta Ads
Google Analytics 4
Search Console
TikTok Ads
LinkedIn Ads
Microsoft Ads
Snapchat Ads
ChatGPT Ads
X Ads
Merchant Center
Tag Manager
Meta Ad Library
Instagram
Facebook Pages
WordPress
What to ask Muse once it is connected
Google Ads
Wasted spend audit
“Find search terms with over $50 spend and zero conversions in the last 30 days and group them into negative keyword themes.”
Meta Ads
Creative fatigue check
“Which Meta ads have falling CTR and rising frequency this week? Suggest three new angles from what competitors run in the Ad Library.”
Search Console
Page-two keywords
“Show queries where we rank 5 to 15 with over 500 impressions, and which page to improve for each.”
Every Monday
Weekly report
“Every Monday at 9, pull last week across all my ad accounts and send me spend, conversions and the one campaign that needs attention.”
TikTok Ads
Completed-week CPA
“Every Monday, compare my TikTok campaigns for the last completed week with the week before: spend, cost per conversion and CTR. Flag any campaign whose cost rose by more than 20%.”
LinkedIn Ads
Cost per lead by creative
“Every week, rank my LinkedIn creatives by cost per Lead Gen Form lead and tell me which to pause and which to keep. Check the audience size before you suggest any new targeting.”
Merchant Center
Disapproval watch
“Every morning, check my Merchant Center product statuses. Message me only if disapproved products went up, with Google's fix steps for the top issue.”
Social posts
A week on the calendar
“Draft next week's Facebook and Instagram posts from our latest blog posts, send them to me first, and only after I reply put them on my MCP Ads content calendar.”
Why an agent changes the job
A chat app answers when you ask. Muse runs on its own cloud computer, so it can check your accounts on a schedule and come back only when something needs you. The Monday report stops being something you build.
What it will not do without you
Budgets, statuses and new campaigns all go through the approval and workspace controls in MCP Ads. Muse can prepare a change; it goes live when you approve it.
New campaigns start switched off
Google Ads, Meta and TikTok campaigns Muse builds through MCP Ads are created paused, and LinkedIn campaigns as drafts. Nothing spends until you turn it on, so a scheduled run can prepare a launch without risking budget.
Let the calendar publish, not Muse
Muse writes and schedules; the MCP Ads content calendar publishes each post at its time, whether or not Muse is running. Instagram posts need an image and TikTok posts a video, times in the past are refused, and cancelling a post turns it back into a draft rather than deleting it.
Read every budget in plain money
Meta takes budgets in the currency's smallest unit, so 5000 means $50.00. Before you approve a budget change Muse prepared, ask it to state the old and new budget in plain currency.
The honest limits
Muse reaches hosted servers only, which MCP Ads is. Its tool calls count against your Muse usage. MCP Ads is not in Muse's connector directory yet, so the message above is the way in.
Questions
Which URL do I give Muse?
https://mcp-ads.com/mcp-slim. It exposes one tool per platform that takes an action name, so it loads fast and Muse discovers the rest as it needs them.
Sign-in link or API key?
Either works on the same URL. The sign-in link is the default; an API key is for when Muse asks for a credential. Keys are revocable from the dashboard and never need to appear in the chat.
Can Muse see accounts I have not connected?
No. It sees exactly the platforms and ad accounts you connected in MCP Ads, under the same workspace scope as the web app.
Does this cost extra?
Start with a 7-day free trial, then $49/month. Cancel any time. Muse bills its own usage separately.
Updated October 21, 2026.
Give Muse your ad accounts
Start with a 7-day free trial, then $49/month. Cancel any time. Unlimited tool calls on the $49 plan.
