Which ad platform is best for my business?

How it works

• We read your site, not a questionnaire: your homepage plus up to two key pages (pricing, products, about) for your offer, price point, audience and whether you sell locally or worldwide.
• Every platform is scored on fit for that business: Google Search, Google Shopping, YouTube, Meta, TikTok, LinkedIn, Microsoft Ads, Snapchat, X and Pinterest.
• Budget rules keep it realistic. Under $1k a month you get at most two funded platforms, every funded platform gets enough daily budget to learn, and LinkedIn is only funded for B2B with a high price point.
• The full report is a brief. It ends with a prompt you can paste into Claude or ChatGPT; with your ad accounts connected through MCP Ads, the assistant can build the campaigns itself.

Why the platform choice matters more than the ads

Most small businesses spread a first ad budget across too many platforms, or the wrong one: a $40 product on LinkedIn, a local plumber on TikTok, a B2B tool on Pinterest. Whether people search for what you sell or discover it while scrolling, and whether you sell to companies or consumers, decides most of it before a single ad is written.