Ads Transparency

Google Ads Transparency Center in Claude

Google's public ad archive, as tools your assistant can call - search any advertiser, in almost any country, with nothing to connect.

The Ads Transparency Center is where Google publishes the ads every verified advertiser is running. MCP Ads exposes it as tools, so you can ask what a competitor is running on Search or YouTube and get an answer in the conversation.

What a call looks like

These are real tool names from the live server, with the shape of what they return.

YouWhich advertisers match this brand name?

Toolgoogle_ads_transparency_find_advertiser

{
  "advertisers": [
    { "advertiser_id": "AR012...", "name": "Example Ltd", "verified": true, "region": "US" }
  ]
}

YouShow me their current ads.

Toolgoogle_ads_transparency_advertiser_ads

{
  "ads": [
    { "creative_id": "CR8821...", "format": "VIDEO",
      "first_shown": "2026-05-30", "last_shown": "2026-08-20" }
  ],
  "total": 63
}

YouWhich countries can I search?

Toolgoogle_ads_transparency_regions

{
  "regions": [
    { "code": "US", "name": "United States" },
    { "code": "IL", "name": "Israel" },
    { "code": "DE", "name": "Germany" }
  ],
  "total": 184
}

What you get, and where

Coverage is the reason to start here rather than with Meta: the Transparency Center carries ordinary commercial advertising in 180+ countries, with no EU-only restriction.

Search, YouTube, Display and Shopping ads from any verified advertiser
184 countries, including the US, Israel, Canada and Australia
First and last shown dates, so you can tell a long-running ad from a test
Format mix across an advertiser, which shows where their budget is going
No API key, no account, and no connection required

What it will not tell you

The archive shows what is running, not what it costs. There is no spend, no impression count and no performance data for commercial ads. Anyone offering you a competitor Google Ads spend figure is estimating, not reporting.

Questions

Do I need a Google Ads account to search the Transparency Center?

No. It is public, and these tools work without any connected account.

Can I see competitor keywords or spend?

No. The Transparency Center publishes the ads themselves, not the keywords that triggered them or what they cost. For your own account, the search terms report gives you the real data.

Competitor Ads

Competitor Ad Research in Claude

Ask what a competitor is running and get their live ads back - from Google's Ads Transparency Center and Meta's Ad Library, in the same chat you plan campaigns in.

Ad Library

Facebook Ad Library in Claude

Meta's Ad Library, as tools your assistant can call - find a page, list what it is running, and read the angles out of the creative.

Meta Ads MCP

Meta Ads MCP Server

An MCP server for Meta Ads: read campaigns, build ad sets, upload creatives, and pull performance from the chat you already work in.