Agency Management
5 skills Claude can run against your live accounts through MCP Ads. Each one lists who it is for and the phrase that triggers it.
Agency management skills work across every client at once instead of one account at a time. They are written for agency owners, heads of paid media and account directors who need to know which of thirty accounts needs attention today, whether budgets are pacing across the whole book, where spend is being wasted, and which client is at risk of leaving. The cross-account health audit and the wasted spend report run weekly; the multi-channel budget pacing view runs daily during the last week of the month; the client retention alert runs every Friday; the new client full onboarding runs once per client in the first week. Connect the Google Ads manager account and the Meta Business Manager through MCP Ads so Claude can list and read every client account under them, plus GA4 and Search Console per client where they exist. The agency tools in MCP Ads are built for exactly this and return a portfolio view rather than one account. The procedure reads each account's performance and pacing, applies the same thresholds to all of them (or per-client thresholds from their profiles), and ranks the results so the worst problems surface first. The output is a portfolio table with a status per client, a short list of items needing a person today, and, for the reports, a per-client section that can be forwarded to the account manager responsible.
Runs a rapid health check across all client accounts simultaneously. Flags any client with a significant performance drop, budget issue, disapproved ads, or tracking problem. Gives each client a traffic-light status (green, amber, red) and a one-line summary of the situation. Designed for agency account directors to keep oversight across a large client portfolio.
For: Agencies
Run a health check across all client accounts
The complete audit to run in the first week with a new client. Covers Google Ads structure, Meta Ads setup, GA4 configuration, and Search Console indexing health. Identifies critical issues, quick wins for the first month, and builds a 30-60-90 day plan. Includes the talking points for the first strategy call and a section on what the previous agency missed.
For: Agencies
Run the new client onboarding audit for [client]
Compares a client's key metrics (CTR, CPA, ROAS, Quality Score, conversion rate) against industry benchmarks for their sector. Identifies where they are outperforming the market (use in client reports as proof of value) and where they are underperforming (use as justification for recommended changes).
For: Agencies
Compare [client] performance against industry benchmarks
Analyses a client's current activity and identifies services they are not using that would clearly benefit their performance. A client only on Google Ads but with good results is a candidate for Meta. A client not doing SEO while paying for every visitor is leaving organic traffic on the table. Generates a specific upsell conversation for each opportunity.
For: Agencies
Find upsell opportunities for [client]
The full Monday morning agency workflow for a client account. Runs the complete weekly checklist in sequence: account health check, search terms, bid optimisation, ad review, Meta creative fatigue, SEO, budget reallocation, and client report. Replaces a full day of junior campaigner work with a 45-minute review and execute session.
For: Agencies
Run the full weekly agency routine for [client]
Run these skills
Download the whole category as a bundle, or copy a trigger phrase above into Claude once the MCP Ads connector is connected.
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Frequently asked questions
How many client accounts can these skills handle?
As many as the manager accounts contain. Larger portfolios take longer to run, so agencies with many accounts usually schedule the portfolio skills early in the morning.
Can different clients have different targets?
Yes. Each client's profile from the client DNA skill stores their goals and thresholds, and the portfolio skills read those so a lead-gen client and an eCommerce client are judged by their own numbers.