Skills library

Google Ads - Ads & Creative

5 skills Claude can run against your live accounts through MCP Ads. Each one lists who it is for and the phrase that triggers it.

Google Ads Asset Audit - Are You Missing Ad Extensions That Cost You Clicks

Reviews all ad assets (extensions) currently set up in the account. Checks for missing sitelinks, callouts, structured snippets, call extensions, lead forms, image extensions, and promotion extensions. Each missing asset type reduces the ad's size and click-through rate. Gives setup instructions for each gap.

For: Agencies, Business Owners

Audit our ad extensions and tell me what we are missing

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Google Ads Ad Variation Testing - Set Up Proper A/B Tests for Your Ads

Designs a structured ad copy test for an ad group or campaign. Defines a clear hypothesis, control ad, test variable, success metric, and minimum runtime needed for statistical significance. Prevents the common mistake of changing multiple variables at once and being unable to know what worked.

For: Agencies, Business Owners

Set up an ad copy A/B test for [campaign]

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Google Ads Display and YouTube Creative Audit - Are Your Visual Ads Working

Reviews Display and YouTube campaign creative performance. Checks image ad sizes and specifications, responsive display ad asset ratings, video ad performance by length and format, and audience targeting alignment with creative messaging. Identifies underperforming creatives to replace.

For: Agencies, Business Owners

Audit our Display and YouTube ad creative

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Google Ads Landing Page Relevance Check - Make Sure Your Ad and Page Say the Same Thing

Checks whether the keywords, ad copy, and landing page content are all aligned. Mismatches between what an ad promises and what the landing page delivers are the most common cause of low Quality Scores and high bounce rates. Reviews each ad group's destination URL for relevance and conversion readiness.

For: Everyone

Check if our ads and landing pages are properly matched

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Google Ads RSA Ad Builder - Write High-Quality Responsive Search Ads

Writes complete Responsive Search Ads for a campaign or ad group. Generates 15 headlines and 4 descriptions following Google best practices: keyword inclusion, benefit-led copy, specific numbers, strong calls to action, and variety of lengths. Pins critical messages to specific positions where needed.

For: Everyone

Write RSA ads for [product/service/campaign]

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