Google Ads - Ads & Creative
5 skills Claude can run against your live accounts through MCP Ads. Each one lists who it is for and the phrase that triggers it.
The ads and creative skills look at what people actually see: responsive search ad headlines and descriptions, asset performance ratings, ad strength, and which combinations win. Agencies run the ad copy audit monthly, or whenever click-through rate slips and the keywords have not changed. Copywriters and account managers use the rewrite skills when they need fresh variations that keep the patterns already proven in the account rather than starting from a blank page. Business owners running their own ads tend to run these once a quarter. The Google Ads account needs to be connected through MCP Ads; Claude reads ad performance, RSA asset reports and the count of assets per ad, plus the search terms that trigger each ad group so the new copy matches real queries. The procedure identifies ads below the account average, assets rated Low, ad groups running a single ad, and missing calls to action, and then looks for the headline patterns behind the best performers, such as a price, a location, or a specific guarantee. The output is a review table per ad group followed by rewrite suggestions in the exact format Google needs: headlines under thirty characters, descriptions under ninety, with a note on which headlines to pin. Claude can create or update the ads for you, but only after you have read and approved the copy.
Reviews all ad assets (extensions) currently set up in the account. Checks for missing sitelinks, callouts, structured snippets, call extensions, lead forms, image extensions, and promotion extensions. Each missing asset type reduces the ad's size and click-through rate. Gives setup instructions for each gap.
For: Agencies, Business Owners
Audit our ad extensions and tell me what we are missing
Designs a structured ad copy test for an ad group or campaign. Defines a clear hypothesis, control ad, test variable, success metric, and minimum runtime needed for statistical significance. Prevents the common mistake of changing multiple variables at once and being unable to know what worked.
For: Agencies, Business Owners
Set up an ad copy A/B test for [campaign]
Reviews Display and YouTube campaign creative performance. Checks image ad sizes and specifications, responsive display ad asset ratings, video ad performance by length and format, and audience targeting alignment with creative messaging. Identifies underperforming creatives to replace.
For: Agencies, Business Owners
Audit our Display and YouTube ad creative
Checks whether the keywords, ad copy, and landing page content are all aligned. Mismatches between what an ad promises and what the landing page delivers are the most common cause of low Quality Scores and high bounce rates. Reviews each ad group's destination URL for relevance and conversion readiness.
For: Everyone
Check if our ads and landing pages are properly matched
Writes complete Responsive Search Ads for a campaign or ad group. Generates 15 headlines and 4 descriptions following Google best practices: keyword inclusion, benefit-led copy, specific numbers, strong calls to action, and variety of lengths. Pins critical messages to specific positions where needed.
For: Everyone
Write RSA ads for [product/service/campaign]
Run these skills
Download the whole category as a bundle, or copy a trigger phrase above into Claude once the MCP Ads connector is connected.
Download all 5 skills in this category
These skills call the google-ads MCP tools. See the connect guide to link the account first.
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Frequently asked questions
Will Claude write ad copy that breaks Google Ads policy?
The rewrite skills check for common policy issues such as excessive capitalisation, unsupported superlatives and trademark use in headlines, and flag anything borderline for you to decide on before it is written to the account.
Can it test the new ads against the old ones?
Yes. The skills leave the original ad live, add the new one alongside it, and the comparison tools report both after a couple of weeks so you can pause the loser.