Google Ads - Reporting
8 skills Claude can run against your live accounts through MCP Ads. Each one lists who it is for and the phrase that triggers it.
Reporting skills turn raw Google Ads data into the document a client or a manager actually reads. The weekly report runs on Monday morning and covers last week against the week before; the monthly report runs on the first working day of the month with month-over-month and year-over-year comparisons; the year-over-year and brand versus non-brand analyses are quarterly or on-demand when a client asks whether the account is really growing or whether the brand campaign is earning its keep. Agencies producing reports for many clients are the main users, but in-house marketers use the same skills to prepare the update for their own leadership. Connect the Google Ads account through MCP Ads; connecting GA4 as well lets Claude reconcile platform-reported conversions with what analytics saw, which is the number most clients trust. Claude reads campaign performance for both periods, conversion performance by action, device and geo breakdowns, and the change history, so the report can explain movements rather than just list them. The output is a written report in sections: headline numbers with changes, what worked, what did not, what changed in the account, and planned actions for the coming period. It is plain prose and tables you can paste into a document, an email or a slide, with the commentary already written in a client-appropriate tone.
Analyses all campaigns together and recommends where to increase and decrease investment. Calculates which campaigns have room to profitably scale and which are hitting diminishing returns. Models the projected impact of moving budget between campaigns. Produces a complete reallocation plan.
For: Agencies, Business Owners
Optimise budget allocation across all Google Ads campaigns
Analyses impression share across all campaigns. Shows what percentage of available searches you are appearing for, how much you are losing to budget limitations, and how much you are losing to quality and rank issues. Distinguishes between problems that need more budget versus problems that need better optimisation.
For: Agencies, Business Owners
Analyse impression share across campaigns
Generates a comprehensive monthly Google Ads report. Compares this month to last month and the same month last year. Covers all KPIs, campaign performance breakdown, keyword highlights, budget utilisation, work completed, and strategic recommendations for next month. Written in plain English for clients.
For: Agencies
Generate monthly Google Ads report for [client] for [month]
The first audit to run when taking over a new Google Ads account. Covers account history, structure, historical performance trends, critical issues to fix immediately, quick wins to show results fast, and a 30-60-90 day action plan. Includes a section on what the previous agency missed.
For: Agencies
Run new client onboarding audit for [client name]
Pulls all current Google Ads recommendations and grades each one: apply now, review first, or ignore. Flags recommendations that Google pushes heavily but that often hurt performance (like enabling auto-apply or broadening keywords without a strong negative list). Saves time while preventing Google from making harmful changes.
For: Agencies, Business Owners
Review Google recommendations — which should we apply
Calculates return on ad spend for every campaign. Segments by campaign type. Identifies campaigns below break-even, campaigns hitting target, and campaigns outperforming that should receive more budget. Trends ROAS over 30, 60, and 90 days to show trajectory.
For: Agencies, Business Owners
Analyse ROAS across all campaigns
Generates a complete weekly Google Ads performance report comparing this week to last week. Covers spend, clicks, impressions, CTR, conversions, conversion rate, CPA, and ROAS per campaign. Highlights wins, flags concerns, lists optimisations made, and outlines the plan for next week.
For: Agencies, Business Owners
Generate weekly Google Ads report for [account]
Compares this year to the same period last year, removing the seasonal distortion that makes month-over-month comparisons misleading. Shows which metrics are genuinely improving versus which are declining once seasonality is accounted for. Essential for annual reviews and growth conversations.
For: Agencies, Business Owners
Compare Google Ads performance year over year
Run these skills
Download the whole category as a bundle, or copy a trigger phrase above into Claude once the MCP Ads connector is connected.
Download all 8 skills in this category
These skills call the google-ads MCP tools. See the connect guide to link the account first.
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Frequently asked questions
Can the report be branded or formatted for my agency?
The skill produces structured text and tables. Ask Claude to follow your template or tone, or pair it with the document skills to output a Word or PowerPoint file with your headings.
Which conversion numbers does the report use, Google Ads or GA4?
By default the Google Ads figures, clearly labelled. With GA4 connected the report adds the analytics figure alongside and explains any gap so the client sees both.