Skills library

SEO - Content & Rankings

6 skills Claude can run against your live accounts through MCP Ads. Each one lists who it is for and the phrase that triggers it.

SEO Content Gap Analysis - Find the Topics You Should Be Ranking For But Are Not

Identifies keyword clusters and topics relevant to the business that the website does not yet rank for. Groups opportunities by content type: blog post, landing page, FAQ, comparison, or guide. Prioritises by search volume, competition, and business relevance. Gives content titles and target keywords for each gap.

For: Agencies, Business Owners

Find content gaps — what topics should we create content for

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SEO Click-Through Rate Optimisation - Get More Clicks Without Changing Your Rankings

Finds pages ranking in the top 10 with CTR below the benchmark for their position. A page ranking number 3 should get around 11% CTR — if it is getting 4%, the title tag and meta description are the problem. Generates specific rewrite suggestions for title tags and meta descriptions based on the keyword intent.

For: Agencies, Business Owners

Find pages where we rank well but have low CTR — rewrite the titles

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SEO Keyword Opportunity Finder - Find the Keywords Almost on Page One

Finds keywords ranking positions 8-20 where small effort can push them to page one. Also identifies high-impression low-CTR keywords where a better title tag and meta description would significantly increase clicks without changing the ranking. Calculates the traffic upside for each opportunity.

For: Agencies, Business Owners

Find SEO keyword opportunities — what is almost on page one

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SEO Local Search Report - How Are You Ranking in Your Target Cities and Regions

Analyses organic search performance filtered to local search queries (city plus service combinations). Identifies local keywords on page two that can be pushed to page one, missing local landing pages (you need a page for each service-plus-city combination to rank locally), and local content opportunities.

For: Agencies, Business Owners

Analyse local search performance — how are we ranking in [location]

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SEO Monthly Performance Report - Organic Search Results This Month

Generates a complete monthly SEO report from Google Search Console. Month-over-month clicks, impressions, average position, and CTR. Top keyword gains and losses. Best performing pages. New keywords entering the top 10. Technical health update. Recommendations for next month. Written for clients, not technical SEO teams.

For: Agencies

Generate SEO report for [client] for [month]

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SEO Top Pages Analysis - Which Pages Drive Traffic and Which Are Losing Ground

Ranks all pages by organic clicks and identifies the biggest movers: pages gaining traffic to replicate, pages losing traffic that need refreshing, and pages with high impressions and low CTR that need title rewrites. Gives a specific action for each declining page.

For: Agencies, Business Owners

Show me top performing pages in organic search and what is declining

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Run these skills

Download the whole category as a bundle, or copy a trigger phrase above into Claude once the MCP Ads connector is connected.

Download all 6 skills in this category

These skills call the gsc MCP tools. See the connect guide to link the account first.

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