SEO - Content & Rankings
6 skills Claude can run against your live accounts through MCP Ads. Each one lists who it is for and the phrase that triggers it.
Content and rankings skills use Search Console query data to find where a site already earns impressions but not clicks, which pages are slipping, and what to write or improve next. The monthly SEO performance report runs at the start of each month and is the backbone of most agency SEO retainers. The click-through rate optimisation report runs monthly or quarterly and is the fastest win in SEO, because rewriting titles for pages ranking in positions four to ten costs nothing. The local SEO report runs monthly for businesses that serve a geographic area. Content marketers, SEO specialists and business owners writing their own blog all use these skills. Search Console must be connected through MCP Ads; connecting GA4 as well lets Claude attach conversions and engagement to organic landing pages rather than stopping at clicks. With WordPress connected, the skills can read the current title and meta description of each page and propose exact replacements. The procedure reads top queries, top pages, page-level keywords, device and country breakdowns and period comparisons, then applies the skill's rules for spotting opportunities. The output is a prioritised list of pages with the queries they rank for, current position and click-through rate, and the specific change to make: a rewritten title, a section to add, or a new page to create.
Identifies keyword clusters and topics relevant to the business that the website does not yet rank for. Groups opportunities by content type: blog post, landing page, FAQ, comparison, or guide. Prioritises by search volume, competition, and business relevance. Gives content titles and target keywords for each gap.
For: Agencies, Business Owners
Find content gaps — what topics should we create content for
Finds pages ranking in the top 10 with CTR below the benchmark for their position. A page ranking number 3 should get around 11% CTR — if it is getting 4%, the title tag and meta description are the problem. Generates specific rewrite suggestions for title tags and meta descriptions based on the keyword intent.
For: Agencies, Business Owners
Find pages where we rank well but have low CTR — rewrite the titles
Finds keywords ranking positions 8-20 where small effort can push them to page one. Also identifies high-impression low-CTR keywords where a better title tag and meta description would significantly increase clicks without changing the ranking. Calculates the traffic upside for each opportunity.
For: Agencies, Business Owners
Find SEO keyword opportunities — what is almost on page one
Analyses organic search performance filtered to local search queries (city plus service combinations). Identifies local keywords on page two that can be pushed to page one, missing local landing pages (you need a page for each service-plus-city combination to rank locally), and local content opportunities.
For: Agencies, Business Owners
Analyse local search performance — how are we ranking in [location]
Generates a complete monthly SEO report from Google Search Console. Month-over-month clicks, impressions, average position, and CTR. Top keyword gains and losses. Best performing pages. New keywords entering the top 10. Technical health update. Recommendations for next month. Written for clients, not technical SEO teams.
For: Agencies
Generate SEO report for [client] for [month]
Ranks all pages by organic clicks and identifies the biggest movers: pages gaining traffic to replicate, pages losing traffic that need refreshing, and pages with high impressions and low CTR that need title rewrites. Gives a specific action for each declining page.
For: Agencies, Business Owners
Show me top performing pages in organic search and what is declining
Run these skills
Download the whole category as a bundle, or copy a trigger phrase above into Claude once the MCP Ads connector is connected.
Download all 6 skills in this category
These skills call the gsc MCP tools. See the connect guide to link the account first.
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Frequently asked questions
Does Claude need a keyword research tool as well as Search Console?
No. Search Console shows the queries the site already appears for, which is enough for optimisation work. For brand-new topics with no impressions yet, Claude can use the Google Ads keyword planning tools if that account is connected.
Can it write the content it recommends?
Yes. The skills produce the brief and the outline; you can then ask Claude to draft the page and, with WordPress connected, publish it as a draft for review.