Campaign Setup & Launch
8 skills Claude can run against your live accounts through MCP Ads. Each one lists who it is for and the phrase that triggers it.
Campaign setup and launch skills take a business from a brief to a live, correctly configured campaign on Google Ads or Meta Ads without the mistakes that waste the first month's budget. They run when a business launches for the first time, adds a product line, opens in a new city, or when an agency onboards a client with no existing activity. The pre-launch checklist runs before every new campaign goes live, whatever platform, and catches broken tracking, wrong budgets, missing negatives, disapproved ads and targeting errors. Business owners setting up their own ads, freelancers and agency campaign managers all use these. The relevant ad account must be connected through MCP Ads, and GA4 ideally too so conversion tracking can be verified end to end before spend starts. Keyword and audience research skills in other categories feed into these, but each setup skill also gathers what it needs itself. The procedure asks for the essentials it cannot infer (offer, budget, area, goal), proposes a campaign structure with ad groups or ad sets, keywords or audiences, budgets and ad copy, and then creates everything in a paused state after you approve. The output is a build plan you can read in full before anything exists in the account, followed by a confirmation of exactly what was created and the checklist result.
Works backwards from your business goals to calculate a realistic advertising budget. Takes your revenue target, average order value or deal size, current conversion rate, and target CPA to calculate how much spend is needed to hit the goal. Also models what results to expect from a fixed budget. Gives a platform split recommendation.
For: Business Owners
Calculate how much I should spend on advertising to hit my goals
Helps you decide what to measure and how to set it up. Defines your primary conversion action (purchase, lead, call, booking), sets up conversion tracking in Google Ads and Meta, configures Google Analytics 4 goals, and connects everything so every campaign is measured against real business outcomes, not just clicks.
For: Business Owners
Help me set up conversion tracking and campaign goals for [business]
Researches what your competitors are doing across paid search, paid social, and organic. Identifies which keywords they bid on, what their ad copy says, what their landing pages offer, and how they position themselves versus you. Gives specific insights on where you can differentiate and where you need to match them to compete.
For: Business Owners
Research what my competitors are doing in advertising
A complete beginner-friendly guide to launching your first Google Ads campaign. Covers account structure, campaign type selection, keyword research for your specific business, match type explanations in plain language, ad writing with examples, budget setting, bidding strategy for a new account, conversion tracking setup, and a launch checklist. No prior Google Ads experience needed.
For: Business Owners
Help me set up my first Google Ads campaign for [business]
Step-by-step guide to running your first Facebook and Instagram ad campaign. Covers Business Manager setup, pixel installation (with plain-language instructions), choosing the right campaign objective for your goal, audience targeting options explained simply, ad format selection, writing ad copy that gets clicks, budget and schedule settings, and what to check in the first week.
For: Business Owners
Help me set up my first Meta Ads campaign for [business]
Designs a clean campaign and ad group structure for your Google Ads account based on your products or services. A well-structured account is the foundation of profitable advertising — poor structure causes budget waste, Quality Score problems, and makes optimisation almost impossible. Explains the structure in plain language with a visual map.
For: Business Owners
Design the right campaign structure for my Google Ads account
Generates a complete landing page brief based on your campaign goal and audience. Covers page structure, headline, subheadline, key benefits to feature, social proof elements, call to action, form fields (for lead gen) or product display (for eCommerce), mobile optimisation requirements, and page speed considerations. Ready to give to a web designer or developer.
For: Business Owners
Write a landing page brief for [campaign/product]
Generates properly formatted UTM parameters for all your campaigns across Google Ads, Meta Ads, email, and any other channel. UTM tags are what tell Google Analytics which campaign, ad, and keyword sent each visitor. Without them, you cannot know which ads are working. Outputs a complete UTM naming convention and a ready-to-use link list.
For: Business Owners
Set up UTM tracking for all my campaigns
Run these skills
Download the whole category as a bundle, or copy a trigger phrase above into Claude once the MCP Ads connector is connected.
Other skill categories
Frequently asked questions
Will the campaign start spending as soon as Claude creates it?
No. Every setup skill creates campaigns paused. You enable them in the ad platform, or ask Claude to enable them once you have reviewed the build and the checklist has passed.
Can it set up Meta and Google campaigns for the same launch?
Yes. Run the setup skill for each platform, or ask for both and Claude sequences them, keeping the messaging and budget split consistent between the two builds.