Campaign Setup & Launch
8 skills Claude can run against your live accounts through MCP Ads. Each one lists who it is for and the phrase that triggers it.
Works backwards from your business goals to calculate a realistic advertising budget. Takes your revenue target, average order value or deal size, current conversion rate, and target CPA to calculate how much spend is needed to hit the goal. Also models what results to expect from a fixed budget. Gives a platform split recommendation.
For: Business Owners
Calculate how much I should spend on advertising to hit my goals
Helps you decide what to measure and how to set it up. Defines your primary conversion action (purchase, lead, call, booking), sets up conversion tracking in Google Ads and Meta, configures Google Analytics 4 goals, and connects everything so every campaign is measured against real business outcomes, not just clicks.
For: Business Owners
Help me set up conversion tracking and campaign goals for [business]
Researches what your competitors are doing across paid search, paid social, and organic. Identifies which keywords they bid on, what their ad copy says, what their landing pages offer, and how they position themselves versus you. Gives specific insights on where you can differentiate and where you need to match them to compete.
For: Business Owners
Research what my competitors are doing in advertising
A complete beginner-friendly guide to launching your first Google Ads campaign. Covers account structure, campaign type selection, keyword research for your specific business, match type explanations in plain language, ad writing with examples, budget setting, bidding strategy for a new account, conversion tracking setup, and a launch checklist. No prior Google Ads experience needed.
For: Business Owners
Help me set up my first Google Ads campaign for [business]
Step-by-step guide to running your first Facebook and Instagram ad campaign. Covers Business Manager setup, pixel installation (with plain-language instructions), choosing the right campaign objective for your goal, audience targeting options explained simply, ad format selection, writing ad copy that gets clicks, budget and schedule settings, and what to check in the first week.
For: Business Owners
Help me set up my first Meta Ads campaign for [business]
Designs a clean campaign and ad group structure for your Google Ads account based on your products or services. A well-structured account is the foundation of profitable advertising — poor structure causes budget waste, Quality Score problems, and makes optimisation almost impossible. Explains the structure in plain language with a visual map.
For: Business Owners
Design the right campaign structure for my Google Ads account
Generates a complete landing page brief based on your campaign goal and audience. Covers page structure, headline, subheadline, key benefits to feature, social proof elements, call to action, form fields (for lead gen) or product display (for eCommerce), mobile optimisation requirements, and page speed considerations. Ready to give to a web designer or developer.
For: Business Owners
Write a landing page brief for [campaign/product]
Generates properly formatted UTM parameters for all your campaigns across Google Ads, Meta Ads, email, and any other channel. UTM tags are what tell Google Analytics which campaign, ad, and keyword sent each visitor. Without them, you cannot know which ads are working. Outputs a complete UTM naming convention and a ready-to-use link list.
For: Business Owners
Set up UTM tracking for all my campaigns
Run these skills
Download the whole category as a bundle, or copy a trigger phrase above into Claude once the MCP Ads connector is connected.