eCommerce Growth
6 skills Claude can run against your live accounts through MCP Ads. Each one lists who it is for and the phrase that triggers it.
eCommerce growth skills are built around revenue and return on ad spend rather than clicks and conversions, because in a store those are the only numbers that matter. They cover Shopping and Performance Max campaign performance, product-level profitability, feed and product issues, cart abandonment, seasonal planning and the split of budget between prospecting and retargeting. Store owners, eCommerce managers and performance agencies run the weekly revenue optimiser every week, the product and category reviews monthly, and the seasonal planning skills four to six weeks before a peak such as Black Friday or a summer sale. Connect Google Ads, Meta Ads and the GA4 property with eCommerce events through MCP Ads; a connected WooCommerce store adds direct order and stock data the ad platforms cannot see. The procedure reads Shopping and Performance Max performance, product-level ROAS, GA4 item performance and checkout funnel data, and the store's own top and bottom sellers, then applies the skill's rules for where more money would earn more revenue and where it is being spent on products that never convert. The output is a table of products and campaigns with the recommended action, a set of bid and budget changes for approval, and a short commentary on the week or month written for someone who thinks in margin, not impressions.
Sets up retargeting campaigns to recover abandoned carts. The highest-ROAS campaign type in eCommerce advertising. Covers Google Display and Search retargeting, Meta dynamic product ads to cart abandoners, audience window settings, message strategy (urgency versus incentive versus objection handling), frequency caps, and budget allocation.
For: eCommerce
Set up cart abandonment recovery campaigns for my store
Sets up customer list audiences from email subscribers and purchasers in both Google Ads and Meta. Covers suppression lists (stop advertising to existing customers to avoid wasted spend), lookalike audiences from purchaser lists (find new customers who look like your best ones), and win-back campaigns for lapsed customers.
For: eCommerce
Help me use my email list to improve my ad campaigns
Sets up Google Shopping, Performance Max, and Meta catalogue campaigns for your product range. Covers product feed requirements, campaign structure by product category, bidding strategy for a new eCommerce account, audience strategy (cold traffic versus retargeting), and which products to advertise first based on margin and conversion potential.
For: eCommerce
Set up product advertising campaigns for my online store
Reviews the Google Merchant Center product feed for errors and warnings. Identifies disapproved products and the specific reasons, missing required attributes, title and description optimisation opportunities, and GTIN or brand data gaps. A clean feed with optimised titles is the single biggest driver of Shopping campaign performance.
For: eCommerce
Audit my product feed and fix errors
Diagnoses why ROAS is below target and creates a specific improvement plan. Analyses which products are dragging down blended ROAS, whether the issue is bid strategy, creative, audience, or landing page, and gives a prioritised action plan to improve return on ad spend without necessarily increasing budget.
For: eCommerce
My ROAS is below target — diagnose why and tell me how to improve it
Plans the full campaign strategy for a seasonal peak: Black Friday, Christmas, summer sale, or any promotional period. Covers which campaigns to scale and when, what budget increase to request, which creative and messaging to prepare, landing page requirements, countdown urgency tactics, and post-peak wind-down strategy.
For: eCommerce
Plan my advertising campaigns for [seasonal period]
Run these skills
Download the whole category as a bundle, or copy a trigger phrase above into Claude once the MCP Ads connector is connected.
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Frequently asked questions
Do the skills understand Performance Max, which hides most of its data?
They work with what Google exposes: asset group performance, listing groups and product-level reports. The skills say plainly where PMax reporting limits what can be concluded rather than inventing detail.
Can Claude see product margin?
Not from the ad platforms. If you give it margin per product or category, or connect a store where it is recorded, the skills use it to optimise for profit rather than revenue.