eCommerce Growth
6 skills Claude can run against your live accounts through MCP Ads. Each one lists who it is for and the phrase that triggers it.
Sets up retargeting campaigns to recover abandoned carts. The highest-ROAS campaign type in eCommerce advertising. Covers Google Display and Search retargeting, Meta dynamic product ads to cart abandoners, audience window settings, message strategy (urgency versus incentive versus objection handling), frequency caps, and budget allocation.
For: eCommerce
Set up cart abandonment recovery campaigns for my store
Sets up customer list audiences from email subscribers and purchasers in both Google Ads and Meta. Covers suppression lists (stop advertising to existing customers to avoid wasted spend), lookalike audiences from purchaser lists (find new customers who look like your best ones), and win-back campaigns for lapsed customers.
For: eCommerce
Help me use my email list to improve my ad campaigns
Sets up Google Shopping, Performance Max, and Meta catalogue campaigns for your product range. Covers product feed requirements, campaign structure by product category, bidding strategy for a new eCommerce account, audience strategy (cold traffic versus retargeting), and which products to advertise first based on margin and conversion potential.
For: eCommerce
Set up product advertising campaigns for my online store
Reviews the Google Merchant Center product feed for errors and warnings. Identifies disapproved products and the specific reasons, missing required attributes, title and description optimisation opportunities, and GTIN or brand data gaps. A clean feed with optimised titles is the single biggest driver of Shopping campaign performance.
For: eCommerce
Audit my product feed and fix errors
Diagnoses why ROAS is below target and creates a specific improvement plan. Analyses which products are dragging down blended ROAS, whether the issue is bid strategy, creative, audience, or landing page, and gives a prioritised action plan to improve return on ad spend without necessarily increasing budget.
For: eCommerce
My ROAS is below target — diagnose why and tell me how to improve it
Plans the full campaign strategy for a seasonal peak: Black Friday, Christmas, summer sale, or any promotional period. Covers which campaigns to scale and when, what budget increase to request, which creative and messaging to prepare, landing page requirements, countdown urgency tactics, and post-peak wind-down strategy.
For: eCommerce
Plan my advertising campaigns for [seasonal period]
Run these skills
Download the whole category as a bundle, or copy a trigger phrase above into Claude once the MCP Ads connector is connected.