Foundation Skills
2 skills Claude can run against your live accounts through MCP Ads. Each one lists who it is for and the phrase that triggers it.
Run this first before using any other skill. Tell Claude about your business — what you sell, who your customers are, your monthly budget, your target cost per sale or lead, and which platforms you advertise on. Every other skill will then adapt its language, metrics, and recommendations to your specific business. Without this, skills use generic defaults. With it, every output sounds like it was written specifically for you.
For: Everyone
Set up my business profile" / "Onboard new client [name]
Use immediately when results suddenly drop — conversions down, leads drying up, ROAS tanking. Systematically checks Google Ads, Meta Ads, GA4, and Search Console to find the root cause fast. Checks budget exhaustion, disapproved ads, tracking failures, algorithm changes, website issues, and competitor surges. Tells you exactly what broke, when it broke, and what to do about it.
For: Everyone
Our performance dropped — find out why" / "Conversions are down 40% — diagnose what happened
Run these skills
Download the whole category as a bundle, or copy a trigger phrase above into Claude once the MCP Ads connector is connected.