Foundation Skills
2 skills Claude can run against your live accounts through MCP Ads. Each one lists who it is for and the phrase that triggers it.
Foundation skills are the ones to run before any other skill in the library, because they set up the context everything else depends on. The client DNA setup creates the profile that every other workflow reads: business type, goals, targets, platforms in use, service area, what success looks like, and how the client likes to be spoken to. Without it, the daily, weekly and monthly skills fall back to generic defaults; with it, a lead-gen client is judged on cost per lead and an eCommerce client on ROAS, and the reports use the client's own language. The skill creator helps you write new skills of your own in the same format, so a procedure your agency runs a particular way can become a reusable command. These are run once per client at onboarding, and again when the client's goals or platforms change, by whoever owns the account relationship. You need at least one platform connected through MCP Ads so Claude can read the account names and confirm the setup, but the profile itself is mostly a conversation: Claude asks the questions a senior account manager would ask on the first call and records the answers. The output is a saved client profile that the other skills reference by name, and, for the skill creator, a complete skill file you can download and share.
Run this first before using any other skill. Tell Claude about your business — what you sell, who your customers are, your monthly budget, your target cost per sale or lead, and which platforms you advertise on. Every other skill will then adapt its language, metrics, and recommendations to your specific business. Without this, skills use generic defaults. With it, every output sounds like it was written specifically for you.
For: Everyone
Set up my business profile" / "Onboard new client [name]
Use immediately when results suddenly drop — conversions down, leads drying up, ROAS tanking. Systematically checks Google Ads, Meta Ads, GA4, and Search Console to find the root cause fast. Checks budget exhaustion, disapproved ads, tracking failures, algorithm changes, website issues, and competitor surges. Tells you exactly what broke, when it broke, and what to do about it.
For: Everyone
Our performance dropped — find out why" / "Conversions are down 40% — diagnose what happened
Run these skills
Download the whole category as a bundle, or copy a trigger phrase above into Claude once the MCP Ads connector is connected.
Other skill categories
Frequently asked questions
What happens if I skip the client DNA setup?
Everything still runs, but with generic thresholds and neutral language. The first time you run a skill for an unprofiled client it will suggest setting the profile up.
Can I write my own skills?
Yes. The skill creator walks you through the format used by every skill in this library and produces a file you can run yourself, share with your team or submit to the library.