Monthly Campaigner Workflows
6 skills Claude can run against your live accounts through MCP Ads. Each one lists who it is for and the phrase that triggers it.
Reviews all custom audiences for staleness, size, and performance. Customer list audiences need regular refreshing. Website visitor audiences need checking for pixel health. Lookalike audiences built from old seed data gradually lose effectiveness. Recommends which audiences to retire, which to rebuild, and which new lookalikes to create from last month's best converters.
For: Agencies
Run the monthly audience refresh for [client]
Builds next month's budget allocation plan based on last month's performance. Analyses ROAS and CPA per channel and campaign type. Identifies where additional investment would produce profitable returns and where budget should be reduced. Accounts for seasonality and upcoming promotions. Outputs a complete budget plan per campaign.
For: Agencies, Business Owners
Build the budget plan for [client] for [next month]
Monthly competitive intelligence from auction insights. Ranks competitors by threat level, tracks month-over-month changes (who is growing, who is pulling back), calculates impression share being lost to specific competitors, and identifies gaps competitors have left open. Gives strategic responses for each competitive finding.
For: Agencies, Business Owners
Run the monthly competitor intelligence for [client]
Analyses last month's creative performance to identify winning patterns: which formats, hooks, angles, and offers worked best. Identifies fatigued concepts to retire. Finds untested formats and angles. Generates complete creative briefs for every new ad needed next month, with hypothesis, format, hook, message, CTA, and visual direction.
For: Agencies
Build the creative strategy for [client] for next month
The complete monthly review. Covers account structure health, performance versus goals, GA4 funnel analysis, audience strategy, competitor landscape from auction insights, creative performance patterns, and SEO progress. Produces health scores per area, a prioritised fix list for next month, and a strategic brief for the month ahead.
For: Agencies
Run the monthly account review for [client] for [month]
Generates the monthly client-facing report. Full performance versus goals, what was achieved this month, what was learned, what the agency did, what is planned for next month with targets, and a strategic narrative in plain English. The kind of report that makes clients feel they have the best agency in the market. Saves 3-5 hours of writing.
For: Agencies
Write the monthly strategy report for [client] for [month]
Run these skills
Download the whole category as a bundle, or copy a trigger phrase above into Claude once the MCP Ads connector is connected.