Google Analytics 4 - Lead Generation
4 skills Claude can run against your live accounts through MCP Ads. Each one lists who it is for and the phrase that triggers it.
GA4 lead generation skills are for businesses whose website exists to produce enquiries, form submissions, calls and bookings rather than sales: service businesses, B2B companies, clinics, agencies and trades. They run the lead generation dashboard weekly and the campaign attribution report monthly, when it is time to decide which channels really produced the leads the sales team closed. Landing page and device analysis run when cost per lead rises or a new landing page goes live. Marketing managers and agencies running lead campaigns use these, and so do owners who want to know which of their marketing efforts actually makes the phone ring. The GA4 property has to be connected through MCP Ads with lead events marked as key events; the skills check and can configure a lead-gen property using the GA4 setup tools if the events are missing. Connecting Google Ads and Meta Ads allows Claude to reconcile each platform's reported leads with what GA4 saw and to show assisted conversions the platforms never credit. The procedure reads conversions by channel, attribution paths, landing page conversion rates, device splits and period comparisons, then explains the movements. The output is a report that names the channels and pages producing leads, the cost per lead by source where ad data is available, and a set of recommendations for budget and landing pages.
Uses GA4 to attribute leads to campaigns, ad groups, and keywords accurately. Corrects the over-reporting from platform-level attribution. Calculates the true cost per lead per campaign using GA4 as the source. Identifies assisted conversions — campaigns that did not get last-click credit but played a role in the conversion.
For: Lead Gen, Agencies
Show me which campaigns are actually generating leads in GA4
Analyses form completion rates by form type, device, and traffic source. Identifies whether the problem is people not finding the form (landing page issue), starting but not finishing (form UX issue), or submitting but not reaching the thank you page (technical error). Gives specific recommendations for each scenario.
For: Lead Gen, Agencies
Analyse form completion rates and find why people are not converting
Maps the lead generation journey in GA4: landing page arrival, form page visit, form start, form completion, and thank you page. Calculates conversion rate at each step and compares week over week. Identifies the exact step where the most potential leads are lost and gives specific fixes.
For: Lead Gen, Agencies
Analyse our lead generation funnel in GA4
Compares lead volume and on-site quality signals by traffic source. Quality signals include session depth before converting, time on site, pages visited, and geographic match. Identifies channels that send high lead volume but low quality (often broad Meta audiences) versus channels with fewer but better leads.
For: Lead Gen, Agencies
Which channels send us the best quality leads
Run these skills
Download the whole category as a bundle, or copy a trigger phrase above into Claude once the MCP Ads connector is connected.
Download all 4 skills in this category
These skills call the ga4 MCP tools. See the connect guide to link the account first.
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Frequently asked questions
Can Claude tell which leads turned into customers?
Only if that outcome reaches GA4 or an ad platform as an offline conversion. The skills explain how to send closed-deal data back so future reports can weigh channels by revenue, not just lead count.
Does it track phone calls?
It reports whatever call events exist in GA4, such as click-to-call taps or events from a call tracking tool. If none are set up, the skill tells you and suggests the simplest way to add them.