Google Analytics 4 - Lead Generation
4 skills Claude can run against your live accounts through MCP Ads. Each one lists who it is for and the phrase that triggers it.
Uses GA4 to attribute leads to campaigns, ad groups, and keywords accurately. Corrects the over-reporting from platform-level attribution. Calculates the true cost per lead per campaign using GA4 as the source. Identifies assisted conversions — campaigns that did not get last-click credit but played a role in the conversion.
For: Lead Gen, Agencies
Show me which campaigns are actually generating leads in GA4
Analyses form completion rates by form type, device, and traffic source. Identifies whether the problem is people not finding the form (landing page issue), starting but not finishing (form UX issue), or submitting but not reaching the thank you page (technical error). Gives specific recommendations for each scenario.
For: Lead Gen, Agencies
Analyse form completion rates and find why people are not converting
Maps the lead generation journey in GA4: landing page arrival, form page visit, form start, form completion, and thank you page. Calculates conversion rate at each step and compares week over week. Identifies the exact step where the most potential leads are lost and gives specific fixes.
For: Lead Gen, Agencies
Analyse our lead generation funnel in GA4
Compares lead volume and on-site quality signals by traffic source. Quality signals include session depth before converting, time on site, pages visited, and geographic match. Identifies channels that send high lead volume but low quality (often broad Meta audiences) versus channels with fewer but better leads.
For: Lead Gen, Agencies
Which channels send us the best quality leads
Run these skills
Download the whole category as a bundle, or copy a trigger phrase above into Claude once the MCP Ads connector is connected.
Download all 4 skills in this category
These skills call the ga4 MCP tools. See the connect guide to link the account first.