Google Analytics 4 - eCommerce
4 skills Claude can run against your live accounts through MCP Ads. Each one lists who it is for and the phrase that triggers it.
GA4 eCommerce skills are written for online stores and the agencies that manage them. They cover revenue, transactions, average order value, product performance, cart and checkout abandonment, and the predictive audiences GA4 builds for purchase and churn probability. The eCommerce performance report runs monthly as part of the revenue reporting pack; the predictive insights report runs monthly too, to feed remarketing audiences into Google Ads and Meta before budget is committed. Product-level reviews run weekly during peak season and before any promotion. Store owners, eCommerce managers and performance agencies use these. The GA4 property must be connected through MCP Ads with eCommerce events (view item, add to cart, begin checkout, purchase) firing; the skills verify this first and use the GA4 setup tools to fix gaps if you approve. Connecting Google Ads and Meta Ads lets Claude reconcile the platforms' attributed revenue with the store's actual figure. The procedure reads the eCommerce overview, item performance, checkout funnel, new versus returning revenue and period comparisons, then writes findings in the language of a store: which products and categories carried the month, where the checkout leaks, and which audiences are worth paying to reach again. The output is a report with tables and commentary plus a list of actions for the ad accounts and the site.
Maps the step-by-step checkout journey from add to cart through to purchase confirmation. Calculates abandonment rate at each step: cart page, checkout start, payment details, and order confirmation. A drop at the payment step often signals a payment method or trust issue. Gives specific fixes for each drop-off point.
For: eCommerce, Agencies
Analyse the checkout funnel and find where people are dropping off
Pulls complete eCommerce performance data from GA4: revenue, transactions, average order value, top products by revenue and units sold, products with high views but low purchase rates, cart abandonment rate, and checkout funnel completion at each step. Identifies the biggest revenue leak and gives specific fixes.
For: eCommerce, Agencies
Analyse eCommerce performance — revenue, products, and cart abandonment
Ranks all products by revenue, units sold, and conversion rate. Identifies products with high traffic but low purchase rate (price, page, or review issue). Finds products that punch above their weight in conversion rate (candidates for more ad budget). Reveals seasonal product trends.
For: eCommerce, Agencies
Show me product performance — which products are driving revenue
Attributes revenue to each traffic channel using GA4 as the source of truth (not platform self-reporting). Shows revenue, transactions, AOV, and conversion rate by channel. Often reveals that the channel with the highest reported ROAS in its own dashboard is not the channel driving the most actual revenue in GA4.
For: eCommerce, Agencies
Show me revenue broken down by marketing channel
Run these skills
Download the whole category as a bundle, or copy a trigger phrase above into Claude once the MCP Ads connector is connected.
Download all 4 skills in this category
These skills call the ga4 MCP tools. See the connect guide to link the account first.
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Frequently asked questions
Do these skills work with Shopify or WooCommerce?
They read GA4, so any store sending standard eCommerce events works. With a WooCommerce site connected through the WordPress tools, Claude can also cross-check orders directly against GA4 revenue.
Can Claude push the predictive audiences into my ad accounts?
GA4 predictive audiences are shared to Google Ads through the GA4 link, which the skills can verify. For Meta, Claude can build a matching custom audience from your customer list with your approval.