Google Analytics 4 - eCommerce
4 skills Claude can run against your live accounts through MCP Ads. Each one lists who it is for and the phrase that triggers it.
Maps the step-by-step checkout journey from add to cart through to purchase confirmation. Calculates abandonment rate at each step: cart page, checkout start, payment details, and order confirmation. A drop at the payment step often signals a payment method or trust issue. Gives specific fixes for each drop-off point.
For: eCommerce, Agencies
Analyse the checkout funnel and find where people are dropping off
Pulls complete eCommerce performance data from GA4: revenue, transactions, average order value, top products by revenue and units sold, products with high views but low purchase rates, cart abandonment rate, and checkout funnel completion at each step. Identifies the biggest revenue leak and gives specific fixes.
For: eCommerce, Agencies
Analyse eCommerce performance — revenue, products, and cart abandonment
Ranks all products by revenue, units sold, and conversion rate. Identifies products with high traffic but low purchase rate (price, page, or review issue). Finds products that punch above their weight in conversion rate (candidates for more ad budget). Reveals seasonal product trends.
For: eCommerce, Agencies
Show me product performance — which products are driving revenue
Attributes revenue to each traffic channel using GA4 as the source of truth (not platform self-reporting). Shows revenue, transactions, AOV, and conversion rate by channel. Often reveals that the channel with the highest reported ROAS in its own dashboard is not the channel driving the most actual revenue in GA4.
For: eCommerce, Agencies
Show me revenue broken down by marketing channel
Run these skills
Download the whole category as a bundle, or copy a trigger phrase above into Claude once the MCP Ads connector is connected.
Download all 4 skills in this category
These skills call the ga4 MCP tools. See the connect guide to link the account first.