Weekly Campaigner Workflows
7 skills Claude can run against your live accounts through MCP Ads. Each one lists who it is for and the phrase that triggers it.
Weekly workflow skills bundle the optimisation work an account manager does every Monday into single commands. The weekly optimisation routine reviews last week across Google Ads, Meta Ads and SEO, adds negatives, checks creative fatigue, and produces the task list for the week. The bid, budget and ad optimisers each take one lever and go deeper. The search term harvester turns last week's queries into new keywords and negatives. The weekly GA4 intelligence report explains the week from the website's point of view. The eCommerce revenue optimiser adds product-level review of Shopping and Performance Max campaigns for online stores. These are run by agency campaign managers for every client, and by in-house marketers for their own accounts, at the start of the week so changes have the full week to show effect. Connect Google Ads, Meta Ads, GA4 and Search Console through MCP Ads; each skill works with whatever subset is available and says which parts it skipped. The procedure is long but fixed, so the review is consistent from week to week and client to client. The output is a written summary of what happened last week and why, the list of changes Claude proposes (and, after approval, made), and a task list for the things only a person can do, such as new creative or a landing page change.
Reviews every active ad across Google and Meta. On Google: RSA asset performance ratings, low-CTR ads, missing extensions. On Meta: frequency per ad set, CTR trends, CPA trends, ads to pause. For every ad flagged for replacement, generates a complete creative brief with format, angle, message, and visual direction based on what has been working.
For: Agencies, Business Owners
Run the weekly ad optimisation for [client]
Analyses all keyword performance over 14 days and segments into tiers: scale (profitable and limited by budget), maintain (on target), reduce (over target), and pause (consistently poor). Calculates exact bid changes for every keyword that needs adjusting, using the target CPA or ROAS as the decision anchor.
For: Agencies, Business Owners
Run the weekly bid optimisation for [client]
Friday afternoon budget planning. Analyses this week's performance across all campaigns and recommends specific budget moves for next week. Moves money from campaigns with poor return and no capacity issue to campaigns with strong return limited by budget. Calculates projected impact of each move.
For: Agencies, Business Owners
Recommend budget reallocation for next week for [client]
Generates the weekly client update across all platforms. Pulls the numbers, writes the narrative explaining what happened and why, lists what was done, flags what needs attention, and outlines the plan for next week. Written in plain English, sounds like a smart account manager wrote it, not a template. Ready to copy into email.
For: Agencies
Write the weekly client report for [client]
The master weekly workflow. Runs in sequence: search terms mining (new keywords and negatives), keyword bid adjustments (scale winners, reduce losers), ad performance review (pause the bad, brief replacements for the fatigued), Meta creative fatigue check, GA4 funnel analysis, SEO ranking changes, and budget reallocation. Produces one unified action plan for the week.
For: Agencies, Business Owners
Run the weekly optimisation for [client]
Pulls the last 7 days of search terms and classifies every query. Terms with clicks and right intent become new keywords. Irrelevant terms with spend become negatives. Ambiguous terms go on a watch list. Outputs upload-ready tables for both actions. The highest-ROI weekly task in Google Ads — takes hours manually, minutes with this skill.
For: Agencies, Business Owners
Run the weekly search term harvest for [client]
Monday morning SEO check. Pulls Google Search Console for ranking changes, new indexing errors, CTR drops, and Core Web Vitals changes. Flags the biggest rank drops with likely causes and next steps. Surfaces quick wins: keywords almost on page one, and pages where a better title would increase clicks immediately.
For: Agencies, Business Owners
Run the weekly SEO check for [client]
Run these skills
Download the whole category as a bundle, or copy a trigger phrase above into Claude once the MCP Ads connector is connected.
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Frequently asked questions
Can I run only the parts that apply to a client?
Yes. The routine skips any platform that is not connected, and you can tell Claude to leave out a section, for example SEO for a client with no organic work.
How does it know the client's targets?
From the client profile set up with the client DNA skill in the Foundation category. Without one, the skills use sensible generic thresholds and say so.