Get started
Skills library

SEO Skills: Technical Audits, Content & Rankings

12 skills Claude can run against your live accounts through MCP Ads. Search Console work in one place: indexing, sitemaps, redirects, structured data and Core Web Vitals on the technical side, and click-through, content gaps, keyword opportunities and local search on the content side.

SEO - Technical

Technical SEO skills use Google Search Console to catch the problems that quietly remove pages from search: crawl errors, indexing drops, broken sitemaps, Core Web Vitals failures and mobile usability issues. The weekly error monitor runs on a fixed day each week and is the one most agencies automate first, because a spike in errors is easy to miss until rankings fall. The sitemap audit runs after a site migration, a redesign or a big content release. The Core Web Vitals report is monthly, or after a theme or plugin change on WordPress sites. SEO specialists, agencies and site owners who manage their own WordPress site all use these. Search Console must be connected through MCP Ads with the property verified; if the site runs WordPress and is connected too, Claude can go further and check noindex settings, sitemap configuration and page-level issues directly in the CMS. The procedure reads index coverage, crawl errors, sitemaps, Core Web Vitals and mobile usability, compares against the previous period, and inspects specific URLs where something changed. The output is a findings list ordered by how many pages or how much traffic each issue touches, with the likely cause and the fix, and a short note of what improved since last time so the report is not only bad news.

Prompt
Run the weekly SEO error check for shop.example.com and tell me if anything needs fixing this week.
Claude calls gsc_index_coverage and gsc_crawl_errors for the property and compares them with gsc_compare_periods against the previous week, then gsc_sitemaps to confirm the submitted sitemaps are still being read. If, for example, a batch of product URLs has moved from indexed to excluded, it uses gsc_inspect_url on a sample to find the reason such as a redirect chain or a stray noindex tag. It reports new issues first, ongoing issues second, and resolved issues last, each with the page count and a proposed fix. With WordPress connected it can also apply simple fixes such as removing a noindex flag after you confirm.
SEO Core Web Vitals Audit - Fix the Page Speed Issues Hurting Your Rankings

Checks LCP (loading speed), INP (interactivity), and CLS (visual stability) scores from Google Search Console. Identifies failing URLs by traffic volume, explains what is causing each failure in plain language, and generates developer-ready fix instructions for each issue type.

For: Agencies, Business Owners

Check Core Web Vitals and tell me what is failing

Download this skill

SEO Indexing Audit - Find Out Why Google Is Not Showing Your Pages

Pulls Google Search Console coverage report and categorises all pages: valid, warning, excluded, and error. Diagnoses common exclusion reasons including noindex tags, redirect chains, duplicate content, and soft 404s. Prioritises which pages to fix first by traffic value and gives step-by-step fix instructions for each issue type.

For: Agencies, Business Owners

Audit indexing — why is Google not indexing our pages

Download this skill

SEO Redirect Audit - Find Broken Links and Redirect Chains Losing Link Value

Identifies redirect chains (A redirects to B which redirects to C — link value lost at each hop), redirect loops, and broken internal links returning 404 errors. Recommends consolidating redirect chains to single hops and fixing broken links. Most important after website migrations or redesigns.

For: Agencies, Business Owners

Audit our redirects and find any chains or broken links

Download this skill

SEO Sitemap Audit - Make Sure Google Can Find All Your Pages

Reviews all XML sitemaps submitted in Google Search Console. Checks submission status, compares URLs submitted versus URLs indexed (a large gap signals a crawling problem), identifies sitemap errors blocking discovery, and flags pages in the sitemap that are noindexed (a contradiction that confuses Google).

For: Agencies, Business Owners

Audit our sitemap — is it properly submitted and up to date

Download this skill

SEO Structured Data Check - Help Google Understand and Display Your Content Better

Reviews structured data (schema markup) implementation on the website. Checks for valid Product, Review, FAQ, Article, LocalBusiness, and BreadcrumbList schema. Identifies missing schema types that could earn rich snippets in search results (star ratings, FAQs, prices) and flags validation errors preventing rich results.

For: Agencies, Business Owners

Check our structured data and schema markup

Download this skill

SEO Weekly Error Monitor - Catch Technical Problems Before They Cost Rankings

Pulls Google Search Console for new errors appearing in the past 7 days. Checks for new crawl errors, new excluded pages, server errors, redirect issues, manual actions, and security problems. Compares indexed page count to last week — a sudden drop signals a serious problem. Quick scan that takes 2 minutes and protects organic traffic.

For: Agencies, Business Owners

Check Search Console for new errors this week

Download this skill

Download all 6 SEO - Technical skills

SEO - Content & Rankings

Content and rankings skills use Search Console query data to find where a site already earns impressions but not clicks, which pages are slipping, and what to write or improve next. The monthly SEO performance report runs at the start of each month and is the backbone of most agency SEO retainers. The click-through rate optimisation report runs monthly or quarterly and is the fastest win in SEO, because rewriting titles for pages ranking in positions four to ten costs nothing. The local SEO report runs monthly for businesses that serve a geographic area. Content marketers, SEO specialists and business owners writing their own blog all use these skills. Search Console must be connected through MCP Ads; connecting GA4 as well lets Claude attach conversions and engagement to organic landing pages rather than stopping at clicks. With WordPress connected, the skills can read the current title and meta description of each page and propose exact replacements. The procedure reads top queries, top pages, page-level keywords, device and country breakdowns and period comparisons, then applies the skill's rules for spotting opportunities. The output is a prioritised list of pages with the queries they rank for, current position and click-through rate, and the specific change to make: a rewritten title, a section to add, or a new page to create.

Prompt
Which pages should we rewrite titles for to get more organic clicks this month?
Claude pulls gsc_top_pages and gsc_page_keywords for the last 28 days and identifies pages with high impressions, an average position in the middle of page one, and a click-through rate below what that position normally earns. For each it shows the main queries, the current title, and a proposed new title that includes the query wording people actually use. For example, a guide ranking for a comparison query might get a title that names both products. It ranks the list by impressions so the first few changes carry the most potential, and, if WordPress is connected, offers to update the titles after you approve them.
SEO Content Gap Analysis - Find the Topics You Should Be Ranking For But Are Not

Identifies keyword clusters and topics relevant to the business that the website does not yet rank for. Groups opportunities by content type: blog post, landing page, FAQ, comparison, or guide. Prioritises by search volume, competition, and business relevance. Gives content titles and target keywords for each gap.

For: Agencies, Business Owners

Find content gaps — what topics should we create content for

Download this skill

SEO Click-Through Rate Optimisation - Get More Clicks Without Changing Your Rankings

Finds pages ranking in the top 10 with CTR below the benchmark for their position. A page ranking number 3 should get around 11% CTR — if it is getting 4%, the title tag and meta description are the problem. Generates specific rewrite suggestions for title tags and meta descriptions based on the keyword intent.

For: Agencies, Business Owners

Find pages where we rank well but have low CTR — rewrite the titles

Download this skill

SEO Keyword Opportunity Finder - Find the Keywords Almost on Page One

Finds keywords ranking positions 8-20 where small effort can push them to page one. Also identifies high-impression low-CTR keywords where a better title tag and meta description would significantly increase clicks without changing the ranking. Calculates the traffic upside for each opportunity.

For: Agencies, Business Owners

Find SEO keyword opportunities — what is almost on page one

Download this skill

SEO Local Search Report - How Are You Ranking in Your Target Cities and Regions

Analyses organic search performance filtered to local search queries (city plus service combinations). Identifies local keywords on page two that can be pushed to page one, missing local landing pages (you need a page for each service-plus-city combination to rank locally), and local content opportunities.

For: Agencies, Business Owners

Analyse local search performance — how are we ranking in [location]

Download this skill

SEO Monthly Performance Report - Organic Search Results This Month

Generates a complete monthly SEO report from Google Search Console. Month-over-month clicks, impressions, average position, and CTR. Top keyword gains and losses. Best performing pages. New keywords entering the top 10. Technical health update. Recommendations for next month. Written for clients, not technical SEO teams.

For: Agencies

Generate SEO report for [client] for [month]

Download this skill

SEO Top Pages Analysis - Which Pages Drive Traffic and Which Are Losing Ground

Ranks all pages by organic clicks and identifies the biggest movers: pages gaining traffic to replicate, pages losing traffic that need refreshing, and pages with high impressions and low CTR that need title rewrites. Gives a specific action for each declining page.

For: Agencies, Business Owners

Show me top performing pages in organic search and what is declining

Download this skill

Download all 6 SEO - Content & Rankings skills

Run these skills

Download a skill or a whole set above, or copy a trigger phrase into Claude once the MCP Ads connector is connected. Claude reads the procedure, pulls live data and works through the steps; nothing changes in an account until you approve it.

These skills call the gsc MCP tools. See the connect guide to link the account first.

Other skill collections

Google Ads Audits, Ad Copy & Reporting Skills

23 skills

Google Ads Keyword & Negative Keyword Skills

16 skills

Google Ads Bids & Budgets Skills

6 skills

Meta Ads Skills: Audits, Audiences, Creative & Reporting

16 skills

Google Analytics 4 Skills: Traffic, Funnels, Ecommerce & Leads

16 skills

Daily, Weekly & Monthly Campaigner Routines

17 skills

Agency Skills: Client Setup, Reporting & Management

12 skills

B2C Campaign Skills: Launch, Ecommerce & Lead Generation

19 skills

Browse all 137 skills

Frequently asked questions

How soon does Search Console show an issue after it happens?

Search Console data lags by roughly two to three days, so a weekly check catches most problems within a week of them starting. Pair it with a WordPress health check for same-day detection of site-level errors.

Can Claude fix technical issues or only report them?

It reports from Search Console and, when the site is a connected WordPress install, can apply fixes such as sitemap resubmission and noindex changes with your approval. Server and hosting problems are reported for a developer.

Does Claude need a keyword research tool as well as Search Console?

No. Search Console shows the queries the site already appears for, which is enough for optimisation work. For brand-new topics with no impressions yet, Claude can use the Google Ads keyword planning tools if that account is connected.

Can it write the content it recommends?

Yes. The skills produce the brief and the outline; you can then ask Claude to draft the page and, with WordPress connected, publish it as a draft for review.