B2C Campaign Skills: Launch, Ecommerce & Lead Generation
19 skills Claude can run against your live accounts through MCP Ads. Consumer campaigns end to end: goals, budget, structure and a first Google or Meta launch, growing an online store (feeds, product campaigns, ROAS, cart abandonment), and lead generation for local and service businesses.
Campaign Setup & Launch
Campaign setup and launch skills take a business from a brief to a live, correctly configured campaign on Google Ads or Meta Ads without the mistakes that waste the first month's budget. They run when a business launches for the first time, adds a product line, opens in a new city, or when an agency onboards a client with no existing activity. The pre-launch checklist runs before every new campaign goes live, whatever platform, and catches broken tracking, wrong budgets, missing negatives, disapproved ads and targeting errors. Business owners setting up their own ads, freelancers and agency campaign managers all use these. The relevant ad account must be connected through MCP Ads, and GA4 ideally too so conversion tracking can be verified end to end before spend starts. Keyword and audience research skills in other categories feed into these, but each setup skill also gathers what it needs itself. The procedure asks for the essentials it cannot infer (offer, budget, area, goal), proposes a campaign structure with ad groups or ad sets, keywords or audiences, budgets and ad copy, and then creates everything in a paused state after you approve. The output is a build plan you can read in full before anything exists in the account, followed by a confirmation of exactly what was created and the checklist result.
Works backwards from your business goals to calculate a realistic advertising budget. Takes your revenue target, average order value or deal size, current conversion rate, and target CPA to calculate how much spend is needed to hit the goal. Also models what results to expect from a fixed budget. Gives a platform split recommendation.
For: Business Owners
Calculate how much I should spend on advertising to hit my goals
Helps you decide what to measure and how to set it up. Defines your primary conversion action (purchase, lead, call, booking), sets up conversion tracking in Google Ads and Meta, configures Google Analytics 4 goals, and connects everything so every campaign is measured against real business outcomes, not just clicks.
For: Business Owners
Help me set up conversion tracking and campaign goals for [business]
Researches what your competitors are doing across paid search, paid social, and organic. Identifies which keywords they bid on, what their ad copy says, what their landing pages offer, and how they position themselves versus you. Gives specific insights on where you can differentiate and where you need to match them to compete.
For: Business Owners
Research what my competitors are doing in advertising
A complete beginner-friendly guide to launching your first Google Ads campaign. Covers account structure, campaign type selection, keyword research for your specific business, match type explanations in plain language, ad writing with examples, budget setting, bidding strategy for a new account, conversion tracking setup, and a launch checklist. No prior Google Ads experience needed.
For: Business Owners
Help me set up my first Google Ads campaign for [business]
Step-by-step guide to running your first Facebook and Instagram ad campaign. Covers Business Manager setup, pixel installation (with plain-language instructions), choosing the right campaign objective for your goal, audience targeting options explained simply, ad format selection, writing ad copy that gets clicks, budget and schedule settings, and what to check in the first week.
For: Business Owners
Help me set up my first Meta Ads campaign for [business]
Designs a clean campaign and ad group structure for your Google Ads account based on your products or services. A well-structured account is the foundation of profitable advertising — poor structure causes budget waste, Quality Score problems, and makes optimisation almost impossible. Explains the structure in plain language with a visual map.
For: Business Owners
Design the right campaign structure for my Google Ads account
Generates a complete landing page brief based on your campaign goal and audience. Covers page structure, headline, subheadline, key benefits to feature, social proof elements, call to action, form fields (for lead gen) or product display (for eCommerce), mobile optimisation requirements, and page speed considerations. Ready to give to a web designer or developer.
For: Business Owners
Write a landing page brief for [campaign/product]
Generates properly formatted UTM parameters for all your campaigns across Google Ads, Meta Ads, email, and any other channel. UTM tags are what tell Google Analytics which campaign, ad, and keyword sent each visitor. Without them, you cannot know which ads are working. Outputs a complete UTM naming convention and a ready-to-use link list.
For: Business Owners
Set up UTM tracking for all my campaigns
eCommerce Growth
eCommerce growth skills are built around revenue and return on ad spend rather than clicks and conversions, because in a store those are the only numbers that matter. They cover Shopping and Performance Max campaign performance, product-level profitability, feed and product issues, cart abandonment, seasonal planning and the split of budget between prospecting and retargeting. Store owners, eCommerce managers and performance agencies run the weekly revenue optimiser every week, the product and category reviews monthly, and the seasonal planning skills four to six weeks before a peak such as Black Friday or a summer sale. Connect Google Ads, Meta Ads and the GA4 property with eCommerce events through MCP Ads; a connected WooCommerce store adds direct order and stock data the ad platforms cannot see. The procedure reads Shopping and Performance Max performance, product-level ROAS, GA4 item performance and checkout funnel data, and the store's own top and bottom sellers, then applies the skill's rules for where more money would earn more revenue and where it is being spent on products that never convert. The output is a table of products and campaigns with the recommended action, a set of bid and budget changes for approval, and a short commentary on the week or month written for someone who thinks in margin, not impressions.
Sets up retargeting campaigns to recover abandoned carts. The highest-ROAS campaign type in eCommerce advertising. Covers Google Display and Search retargeting, Meta dynamic product ads to cart abandoners, audience window settings, message strategy (urgency versus incentive versus objection handling), frequency caps, and budget allocation.
For: eCommerce
Set up cart abandonment recovery campaigns for my store
Sets up customer list audiences from email subscribers and purchasers in both Google Ads and Meta. Covers suppression lists (stop advertising to existing customers to avoid wasted spend), lookalike audiences from purchaser lists (find new customers who look like your best ones), and win-back campaigns for lapsed customers.
For: eCommerce
Help me use my email list to improve my ad campaigns
Sets up Google Shopping, Performance Max, and Meta catalogue campaigns for your product range. Covers product feed requirements, campaign structure by product category, bidding strategy for a new eCommerce account, audience strategy (cold traffic versus retargeting), and which products to advertise first based on margin and conversion potential.
For: eCommerce
Set up product advertising campaigns for my online store
Reviews the Google Merchant Center product feed for errors and warnings. Identifies disapproved products and the specific reasons, missing required attributes, title and description optimisation opportunities, and GTIN or brand data gaps. A clean feed with optimised titles is the single biggest driver of Shopping campaign performance.
For: eCommerce
Audit my product feed and fix errors
Diagnoses why ROAS is below target and creates a specific improvement plan. Analyses which products are dragging down blended ROAS, whether the issue is bid strategy, creative, audience, or landing page, and gives a prioritised action plan to improve return on ad spend without necessarily increasing budget.
For: eCommerce
My ROAS is below target — diagnose why and tell me how to improve it
Plans the full campaign strategy for a seasonal peak: Black Friday, Christmas, summer sale, or any promotional period. Covers which campaigns to scale and when, what budget increase to request, which creative and messaging to prepare, landing page requirements, countdown urgency tactics, and post-peak wind-down strategy.
For: eCommerce
Plan my advertising campaigns for [seasonal period]
Lead Generation
Lead generation skills are for businesses that win customers through enquiries: trades, clinics, solicitors, agencies, consultants, home services and local businesses of every kind. They focus on cost per lead, lead quality, the landing page and form that convert visitors, and the reconciliation of leads across Google Ads, Meta Ads and GA4 so the real cost per lead by channel is known. Business owners running their own ads and the agencies that serve local businesses use these skills, typically running the lead quality review weekly, landing page analysis when cost per lead rises, and channel reconciliation monthly before the next budget decision. Connect Google Ads and Meta Ads through MCP Ads and a GA4 property with lead events marked as key events; Meta lead forms can be read directly with the Meta lead export tools so form leads are not lost from the count. The procedure reads conversions by campaign and channel, landing page conversion rates, device splits and the lead events themselves, then applies the skill's checks: are leads arriving, are they cheap enough, are they the right kind, and which campaigns produce the ones that turn into work. The output is a report with cost per lead by campaign and channel, the landing pages and devices that convert best and worst, and specific changes to make, from a form field to remove to a campaign to pause.
Sets up lead generation campaigns from scratch for a service business. Covers campaign type and objective selection, keyword strategy for service searches (high intent local searches), audience targeting on Meta for service businesses, landing page versus Meta lead form comparison, budget setting for lead gen goals, and conversion tracking for form submissions and calls.
For: Lead Gen, Business Owners
Set up lead generation campaigns for my business
Analyses cost per lead across all channels and compares to what a lead is actually worth to the business. Calculates break-even CPL based on close rate and average deal value. Identifies which campaigns and audiences are generating leads at profitable CPL versus which are above break-even. Gives specific actions to reduce CPL.
For: Lead Gen, Business Owners
Analyse my cost per lead and tell me if it is profitable
Sets up retargeting campaigns to re-engage website visitors who showed interest but did not submit an enquiry. Covers audience segmentation by page visited (visited services page versus just homepage), message strategy for each segment, timing windows, frequency caps to avoid annoying people, and what offer or content to use to bring them back.
For: Lead Gen, Business Owners
Set up retargeting to re-engage visitors who did not enquire
Diagnoses why leads are low quality (wrong industry, wrong geography, wrong budget) and gives specific fixes. Covers qualifying questions to add to forms, geographic targeting refinements, audience exclusions to reduce irrelevant enquiries, keyword match type tightening to exclude low-intent searches, and landing page copy changes to attract the right enquiries.
For: Lead Gen, Business Owners
My leads are low quality — help me fix the targeting
Sets up local advertising campaigns for a business targeting customers in a specific city or region. Covers local keyword strategy (service plus location searches), Google Local Services Ads setup, radius targeting, location bid adjustments, local landing page requirements, call extension setup, and how to use Google Business Profile to support paid campaigns.
For: Lead Gen, Business Owners
Set up local advertising campaigns for my business in [location]
Run these skills
Download a skill or a whole set above, or copy a trigger phrase into Claude once the MCP Ads connector is connected. Claude reads the procedure, pulls live data and works through the steps; nothing changes in an account until you approve it.
Other skill collections
23 skills
Google Ads Keyword & Negative Keyword Skills16 skills
Google Ads Bids & Budgets Skills6 skills
Meta Ads Skills: Audits, Audiences, Creative & Reporting16 skills
SEO Skills: Technical Audits, Content & Rankings12 skills
Google Analytics 4 Skills: Traffic, Funnels, Ecommerce & Leads16 skills
Daily, Weekly & Monthly Campaigner Routines17 skills
Agency Skills: Client Setup, Reporting & Management12 skills
Frequently asked questions
Will the campaign start spending as soon as Claude creates it?
No. Every setup skill creates campaigns paused. You enable them in the ad platform, or ask Claude to enable them once you have reviewed the build and the checklist has passed.
Can it set up Meta and Google campaigns for the same launch?
Yes. Run the setup skill for each platform, or ask for both and Claude sequences them, keeping the messaging and budget split consistent between the two builds.
Do the skills understand Performance Max, which hides most of its data?
They work with what Google exposes: asset group performance, listing groups and product-level reports. The skills say plainly where PMax reporting limits what can be concluded rather than inventing detail.
Can Claude see product margin?
Not from the ad platforms. If you give it margin per product or category, or connect a store where it is recorded, the skills use it to optimise for profit rather than revenue.
Can Claude tell good leads from bad ones?
It reads what the platforms and GA4 record. If you share lead quality feedback, for example a list of which leads were real, the skills use it to weigh campaigns by useful leads rather than raw count.
Does it handle Meta lead forms as well as website forms?
Yes. Meta lead form submissions are read through the lead export tools and counted alongside website leads so the channel comparison is complete.