Lead Generation
5 skills Claude can run against your live accounts through MCP Ads. Each one lists who it is for and the phrase that triggers it.
Sets up lead generation campaigns from scratch for a service business. Covers campaign type and objective selection, keyword strategy for service searches (high intent local searches), audience targeting on Meta for service businesses, landing page versus Meta lead form comparison, budget setting for lead gen goals, and conversion tracking for form submissions and calls.
For: Lead Gen, Business Owners
Set up lead generation campaigns for my business
Analyses cost per lead across all channels and compares to what a lead is actually worth to the business. Calculates break-even CPL based on close rate and average deal value. Identifies which campaigns and audiences are generating leads at profitable CPL versus which are above break-even. Gives specific actions to reduce CPL.
For: Lead Gen, Business Owners
Analyse my cost per lead and tell me if it is profitable
Sets up retargeting campaigns to re-engage website visitors who showed interest but did not submit an enquiry. Covers audience segmentation by page visited (visited services page versus just homepage), message strategy for each segment, timing windows, frequency caps to avoid annoying people, and what offer or content to use to bring them back.
For: Lead Gen, Business Owners
Set up retargeting to re-engage visitors who did not enquire
Diagnoses why leads are low quality (wrong industry, wrong geography, wrong budget) and gives specific fixes. Covers qualifying questions to add to forms, geographic targeting refinements, audience exclusions to reduce irrelevant enquiries, keyword match type tightening to exclude low-intent searches, and landing page copy changes to attract the right enquiries.
For: Lead Gen, Business Owners
My leads are low quality — help me fix the targeting
Sets up local advertising campaigns for a business targeting customers in a specific city or region. Covers local keyword strategy (service plus location searches), Google Local Services Ads setup, radius targeting, location bid adjustments, local landing page requirements, call extension setup, and how to use Google Business Profile to support paid campaigns.
For: Lead Gen, Business Owners
Set up local advertising campaigns for my business in [location]
Run these skills
Download the whole category as a bundle, or copy a trigger phrase above into Claude once the MCP Ads connector is connected.