Lead Generation
5 skills Claude can run against your live accounts through MCP Ads. Each one lists who it is for and the phrase that triggers it.
Lead generation skills are for businesses that win customers through enquiries: trades, clinics, solicitors, agencies, consultants, home services and local businesses of every kind. They focus on cost per lead, lead quality, the landing page and form that convert visitors, and the reconciliation of leads across Google Ads, Meta Ads and GA4 so the real cost per lead by channel is known. Business owners running their own ads and the agencies that serve local businesses use these skills, typically running the lead quality review weekly, landing page analysis when cost per lead rises, and channel reconciliation monthly before the next budget decision. Connect Google Ads and Meta Ads through MCP Ads and a GA4 property with lead events marked as key events; Meta lead forms can be read directly with the Meta lead export tools so form leads are not lost from the count. The procedure reads conversions by campaign and channel, landing page conversion rates, device splits and the lead events themselves, then applies the skill's checks: are leads arriving, are they cheap enough, are they the right kind, and which campaigns produce the ones that turn into work. The output is a report with cost per lead by campaign and channel, the landing pages and devices that convert best and worst, and specific changes to make, from a form field to remove to a campaign to pause.
Sets up lead generation campaigns from scratch for a service business. Covers campaign type and objective selection, keyword strategy for service searches (high intent local searches), audience targeting on Meta for service businesses, landing page versus Meta lead form comparison, budget setting for lead gen goals, and conversion tracking for form submissions and calls.
For: Lead Gen, Business Owners
Set up lead generation campaigns for my business
Analyses cost per lead across all channels and compares to what a lead is actually worth to the business. Calculates break-even CPL based on close rate and average deal value. Identifies which campaigns and audiences are generating leads at profitable CPL versus which are above break-even. Gives specific actions to reduce CPL.
For: Lead Gen, Business Owners
Analyse my cost per lead and tell me if it is profitable
Sets up retargeting campaigns to re-engage website visitors who showed interest but did not submit an enquiry. Covers audience segmentation by page visited (visited services page versus just homepage), message strategy for each segment, timing windows, frequency caps to avoid annoying people, and what offer or content to use to bring them back.
For: Lead Gen, Business Owners
Set up retargeting to re-engage visitors who did not enquire
Diagnoses why leads are low quality (wrong industry, wrong geography, wrong budget) and gives specific fixes. Covers qualifying questions to add to forms, geographic targeting refinements, audience exclusions to reduce irrelevant enquiries, keyword match type tightening to exclude low-intent searches, and landing page copy changes to attract the right enquiries.
For: Lead Gen, Business Owners
My leads are low quality — help me fix the targeting
Sets up local advertising campaigns for a business targeting customers in a specific city or region. Covers local keyword strategy (service plus location searches), Google Local Services Ads setup, radius targeting, location bid adjustments, local landing page requirements, call extension setup, and how to use Google Business Profile to support paid campaigns.
For: Lead Gen, Business Owners
Set up local advertising campaigns for my business in [location]
Run these skills
Download the whole category as a bundle, or copy a trigger phrase above into Claude once the MCP Ads connector is connected.
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Frequently asked questions
Can Claude tell good leads from bad ones?
It reads what the platforms and GA4 record. If you share lead quality feedback, for example a list of which leads were real, the skills use it to weigh campaigns by useful leads rather than raw count.
Does it handle Meta lead forms as well as website forms?
Yes. Meta lead form submissions are read through the lead export tools and counted alongside website leads so the channel comparison is complete.