Client Reporting & Management
5 skills Claude can run against your live accounts through MCP Ads. Each one lists who it is for and the phrase that triggers it.
Generates a clean summary of all active campaigns across Google Ads and Meta Ads. Shows spend, conversions, CPA, ROAS, and trend versus last period for each campaign. Designed for business owners who want a clear picture of where their money is going and what it is returning, without having to log into multiple platforms.
For: Everyone
Give me a summary of all my campaigns and how they are performing
A Friday afternoon check designed to catch issues that could trigger a client complaint on Monday. Scans for performance drops greater than 30%, budget overruns, disapproved ads, tracking outages, and frequency spikes. For each issue found, generates a suggested client communication that is transparent and solutions-focused.
For: Agencies
Run the client retention check for all accounts this week
Summarises all active keywords by performance. Groups into profitable (below target CPA), borderline (within 20% of target), underperforming (above target), and zero results (spending with no conversions). Written for business owners who want to understand their Google Ads keyword spend, not just campaigners.
For: Agencies, Business Owners
Show me which keywords are working and which are wasting money
The complete onboarding audit for a new client. Covers Google Ads, Meta Ads, GA4, and Search Console in sequence. Identifies the 5 critical issues to fix immediately, the 5 quick wins to show results in the first month, and builds a 30-60-90 day plan. Includes a section on what the previous agency missed.
For: Agencies
Run the new client onboarding audit for [client name]
Runs through a structured pre-flight check before any campaign launches. Verifies conversion tracking, budget settings, targeting, ad approvals, UTM parameters, negative keywords, audience exclusions, and landing page alignment. Catches the most common launch mistakes before they cost money. Produces a pass/fail report with any blockers clearly flagged.
For: Agencies, Business Owners
Run the pre-launch checklist for [campaign]
Run these skills
Download the whole category as a bundle, or copy a trigger phrase above into Claude once the MCP Ads connector is connected.