Google Analytics 4 - Traffic & Funnels
8 skills Claude can run against your live accounts through MCP Ads. Each one lists who it is for and the phrase that triggers it.
The GA4 traffic and funnel skills answer where visitors come from, what they do on the site, and where they leave before converting. The month-over-month report runs at the start of each month and is the standard analytics section in a client report. Channel analysis runs monthly or when budget is being reallocated between paid, organic, email and social. Funnel and landing page analysis run when conversion rates fall, when a landing page is being redesigned, or monthly as a conversion rate optimisation review. Audience behaviour, new versus returning and device comparisons are monthly checks that feed targeting decisions in the ad platforms. Agencies, in-house marketers and anyone responsible for a website's conversion rate use these. The GA4 property must be connected through MCP Ads with key events configured; the skills say so if they find none. Connecting Google Ads and Meta Ads as well lets Claude compare what the platforms claim with what GA4 recorded, which is the most common source of bad decisions in a marketing team. The procedure reads acquisition channels, landing pages, funnel steps, device and geographic breakdowns, and period comparisons, then writes findings rather than a data dump. The output names the specific channels, pages or steps where something changed, quantifies it, suggests the cause, and recommends what to test or change.
Compares conversions reported by Google Ads and Meta Ads against what GA4 actually recorded. Both platforms over-report due to attribution overlap and view-through counting. GA4 is the independent truth source. This skill calculates the real CPA per channel and shows which platform is actually driving results versus claiming credit.
For: Agencies, Business Owners
Show me the real conversion numbers from GA4 vs what platforms report
Pulls converting user demographics from GA4: age, gender, device, geography, and new versus returning. Identifies the segments that convert best. Translates directly into targeting recommendations for Google Ads (bid modifiers by device, location, age) and Meta Ads (audience targeting refinements).
For: Agencies, Business Owners
Analyse audience demographics — who converts best
Builds the conversion funnel from landing to purchase or lead submission. Calculates the conversion rate at every step. Identifies the single biggest drop-off point. Segments by device (mobile often drops much faster than desktop) and by traffic source (which channel converts best through the full funnel).
For: Agencies, Business Owners
Show me the conversion funnel and where we are losing people
Ranks all landing pages receiving paid traffic by conversion rate. Identifies pages with high bounce rates that are wasting ad spend. Flags pages where conversion rate dropped this week versus last week (possible page issue). Highlights the highest-converting pages that should receive more traffic.
For: Agencies, Business Owners
Analyse landing page performance from paid traffic
Compares mobile and desktop performance across sessions, bounce rate, conversion rate, and revenue or leads. Most businesses convert at significantly lower rates on mobile. This skill quantifies the gap, identifies which pages are worst for mobile users, and recommends specific fixes to improve mobile conversion.
For: Agencies, Business Owners
Compare mobile vs desktop performance and identify UX problems
Month-over-month comparison of all key GA4 metrics: sessions, users, conversions, conversion rate, engagement rate, and average engagement time. Breaks down by channel and top pages. Explains significant movements in plain language and provides context for client reporting.
For: Agencies, Business Owners
Generate monthly GA4 traffic report for [client]
Compares new and returning user behaviour across sessions, conversion rate, revenue, and engagement. A declining return rate signals customer retention issues. Identifies which channels bring customers who return (high lifetime value) versus one-time visitors. Informs budget allocation between acquisition and retention campaigns.
For: Agencies, Business Owners
Compare new vs returning visitor performance
Breaks down all website traffic by channel: paid search, paid social, organic search, direct, referral, and email. Compares sessions, conversion rate, and conversions per channel. Identifies the highest quality traffic (conversion rate) versus highest volume (sessions) and recommends where to invest more or less based on real return.
For: Agencies, Business Owners
Analyse traffic channels — which drives the most conversions
Run these skills
Download the whole category as a bundle, or copy a trigger phrase above into Claude once the MCP Ads connector is connected.
Download all 8 skills in this category
These skills call the ga4 MCP tools. See the connect guide to link the account first.
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Frequently asked questions
What if my GA4 property has no key events set up?
The skills check first and tell you. Claude can create key events from existing events with the GA4 setup tools once you confirm which actions count as conversions.
Can the analysis compare a specific campaign's landing page against the rest of the site?
Yes. Ask for a landing page or a campaign by name and Claude filters the funnel and engagement metrics to that traffic and compares it with the site average.