Daily Campaigner Workflows
4 skills Claude can run against your live accounts through MCP Ads. Each one lists who it is for and the phrase that triggers it.
Daily workflow skills replace the morning routine a campaign manager runs before the client's day starts. They are meant to be run every working day, usually within the first hour, and take a few minutes each. The campaigner pulse checks Google Ads, Meta Ads and GA4 for overnight problems, asking different questions for an eCommerce client (revenue, ROAS) than for a lead generation client (cost per lead, lead volume). The budget guardian checks pacing across every campaign and says exactly what to adjust so the month lands on target. The GA4 intelligence check uses analytics as the source of truth to catch the gap between what the ad platforms report and what actually happened on the site, and surfaces bounce rate spikes and funnel drops that the platforms cannot see. Agencies with several clients run these in a loop across accounts; in-house marketers run them for one. You need Google Ads, Meta Ads and GA4 connected through MCP Ads, though each skill degrades gracefully and reports on whichever accounts are available. The output is deliberately short: a status line per account, a list of anything that needs a human today with the reason and the suggested action, and nothing else. On a quiet day the whole result is a few lines saying everything is fine.
Run every morning before touching anything else. Checks Google Ads and Meta Ads for overnight issues: disapproved ads, budget problems, delivery drops, tracking failures, and anything needing same-day attention. Adapts output for eCommerce clients (revenue and ROAS health) versus lead gen clients (CPL and lead volume). Takes 5 minutes instead of 90.
For: Agencies, Business Owners
Run the daily pulse for [client]
Compares yesterday's performance to the 7-day daily average across all key metrics. Flags anything that moved more than 40% in either direction. Diagnoses the most likely cause of each anomaly (budget, policy, competition, website, tracking) and gives immediate action steps. Prevents expensive problems from going unnoticed all day.
For: Agencies, Business Owners
Check for performance anomalies for [client] today
Calculates daily budget pacing across every campaign. Projects end-of-month spend based on current burn rate. Flags campaigns on track to overspend (will exceed budget) or underspend (will leave budget unused). Gives exact daily budget adjustments to correct pacing. Run every morning for high-spend accounts.
For: Agencies, Business Owners
Check if budget is on track for [client] today
Summarises the day's performance across all platforms, lists what was done, captures any unresolved issues, and generates a prioritised task list for the next morning. Also generates a one-paragraph client update if needed. Prevents important things from being forgotten overnight and means every morning starts with a clear brief.
For: Agencies, Business Owners
Run end-of-day debrief for [client]
Run these skills
Download the whole category as a bundle, or copy a trigger phrase above into Claude once the MCP Ads connector is connected.
Other skill categories
Frequently asked questions
How long does the daily check take to run?
A few minutes per account, most of it waiting on the platform APIs. Agencies commonly schedule it so the results are ready before the first person logs in.
Will it make changes to fix problems it finds?
The daily skills are read-only by design; they name the fix and hand off to the relevant weekly skill or to you. The budget guardian can apply budget changes only after you approve each one.