Daily, Weekly & Monthly Campaigner Routines
17 skills Claude can run against your live accounts through MCP Ads. The recurring checks a campaign manager runs: the morning pulse, anomaly alert and budget guard, the weekly optimisation and search-term harvest, and the monthly account review, budget plan and strategy report.
Daily Campaigner Workflows
Daily workflow skills replace the morning routine a campaign manager runs before the client's day starts. They are meant to be run every working day, usually within the first hour, and take a few minutes each. The campaigner pulse checks Google Ads, Meta Ads and GA4 for overnight problems, asking different questions for an eCommerce client (revenue, ROAS) than for a lead generation client (cost per lead, lead volume). The budget guardian checks pacing across every campaign and says exactly what to adjust so the month lands on target. The GA4 intelligence check uses analytics as the source of truth to catch the gap between what the ad platforms report and what actually happened on the site, and surfaces bounce rate spikes and funnel drops that the platforms cannot see. Agencies with several clients run these in a loop across accounts; in-house marketers run them for one. You need Google Ads, Meta Ads and GA4 connected through MCP Ads, though each skill degrades gracefully and reports on whichever accounts are available. The output is deliberately short: a status line per account, a list of anything that needs a human today with the reason and the suggested action, and nothing else. On a quiet day the whole result is a few lines saying everything is fine.
Run every morning before touching anything else. Checks Google Ads and Meta Ads for overnight issues: disapproved ads, budget problems, delivery drops, tracking failures, and anything needing same-day attention. Adapts output for eCommerce clients (revenue and ROAS health) versus lead gen clients (CPL and lead volume). Takes 5 minutes instead of 90.
For: Agencies, Business Owners
Run the daily pulse for [client]
Compares yesterday's performance to the 7-day daily average across all key metrics. Flags anything that moved more than 40% in either direction. Diagnoses the most likely cause of each anomaly (budget, policy, competition, website, tracking) and gives immediate action steps. Prevents expensive problems from going unnoticed all day.
For: Agencies, Business Owners
Check for performance anomalies for [client] today
Calculates daily budget pacing across every campaign. Projects end-of-month spend based on current burn rate. Flags campaigns on track to overspend (will exceed budget) or underspend (will leave budget unused). Gives exact daily budget adjustments to correct pacing. Run every morning for high-spend accounts.
For: Agencies, Business Owners
Check if budget is on track for [client] today
Summarises the day's performance across all platforms, lists what was done, captures any unresolved issues, and generates a prioritised task list for the next morning. Also generates a one-paragraph client update if needed. Prevents important things from being forgotten overnight and means every morning starts with a clear brief.
For: Agencies, Business Owners
Run end-of-day debrief for [client]
Weekly Campaigner Workflows
Weekly workflow skills bundle the optimisation work an account manager does every Monday into single commands. The weekly optimisation routine reviews last week across Google Ads, Meta Ads and SEO, adds negatives, checks creative fatigue, and produces the task list for the week. The bid, budget and ad optimisers each take one lever and go deeper. The search term harvester turns last week's queries into new keywords and negatives. The weekly GA4 intelligence report explains the week from the website's point of view. The eCommerce revenue optimiser adds product-level review of Shopping and Performance Max campaigns for online stores. These are run by agency campaign managers for every client, and by in-house marketers for their own accounts, at the start of the week so changes have the full week to show effect. Connect Google Ads, Meta Ads, GA4 and Search Console through MCP Ads; each skill works with whatever subset is available and says which parts it skipped. The procedure is long but fixed, so the review is consistent from week to week and client to client. The output is a written summary of what happened last week and why, the list of changes Claude proposes (and, after approval, made), and a task list for the things only a person can do, such as new creative or a landing page change.
Reviews every active ad across Google and Meta. On Google: RSA asset performance ratings, low-CTR ads, missing extensions. On Meta: frequency per ad set, CTR trends, CPA trends, ads to pause. For every ad flagged for replacement, generates a complete creative brief with format, angle, message, and visual direction based on what has been working.
For: Agencies, Business Owners
Run the weekly ad optimisation for [client]
Analyses all keyword performance over 14 days and segments into tiers: scale (profitable and limited by budget), maintain (on target), reduce (over target), and pause (consistently poor). Calculates exact bid changes for every keyword that needs adjusting, using the target CPA or ROAS as the decision anchor.
For: Agencies, Business Owners
Run the weekly bid optimisation for [client]
Friday afternoon budget planning. Analyses this week's performance across all campaigns and recommends specific budget moves for next week. Moves money from campaigns with poor return and no capacity issue to campaigns with strong return limited by budget. Calculates projected impact of each move.
For: Agencies, Business Owners
Recommend budget reallocation for next week for [client]
Generates the weekly client update across all platforms. Pulls the numbers, writes the narrative explaining what happened and why, lists what was done, flags what needs attention, and outlines the plan for next week. Written in plain English, sounds like a smart account manager wrote it, not a template. Ready to copy into email.
For: Agencies
Write the weekly client report for [client]
The master weekly workflow. Runs in sequence: search terms mining (new keywords and negatives), keyword bid adjustments (scale winners, reduce losers), ad performance review (pause the bad, brief replacements for the fatigued), Meta creative fatigue check, GA4 funnel analysis, SEO ranking changes, and budget reallocation. Produces one unified action plan for the week.
For: Agencies, Business Owners
Run the weekly optimisation for [client]
Pulls the last 7 days of search terms and classifies every query. Terms with clicks and right intent become new keywords. Irrelevant terms with spend become negatives. Ambiguous terms go on a watch list. Outputs upload-ready tables for both actions. The highest-ROI weekly task in Google Ads — takes hours manually, minutes with this skill.
For: Agencies, Business Owners
Run the weekly search term harvest for [client]
Monday morning SEO check. Pulls Google Search Console for ranking changes, new indexing errors, CTR drops, and Core Web Vitals changes. Flags the biggest rank drops with likely causes and next steps. Surfaces quick wins: keywords almost on page one, and pages where a better title would increase clicks immediately.
For: Agencies, Business Owners
Run the weekly SEO check for [client]
Monthly Campaigner Workflows
Monthly workflow skills replace the half-day of senior work that happens at the turn of each month: the deep account audit, the budget plan for the coming month, the creative strategy session, and the full-stack review that pulls all of it together. They run on the first working day of the month, or the last working day of the previous one for creative planning so the brief reaches the designer in time. The account auditor looks at structure and strategy, not just surface metrics, and produces a prioritised fix list. The budget planner works out which campaigns and channels earned their spend and proposes next month's allocation across all platforms. The creative strategist reads which hooks, formats and offers won and writes the brief for what to test next. The full-stack review does all three and adds GA4 funnel, audience and competitor context, adapting to eCommerce or lead generation clients. Account directors, senior campaign managers and agency owners use these; ambitious in-house marketers use them to prepare for their own monthly leadership meeting. Connect Google Ads, Meta Ads, GA4 and Search Console through MCP Ads. The output is long-form: a findings report, a budget plan table ready to present, a creative brief a designer can execute, and a draft monthly client report.
Reviews all custom audiences for staleness, size, and performance. Customer list audiences need regular refreshing. Website visitor audiences need checking for pixel health. Lookalike audiences built from old seed data gradually lose effectiveness. Recommends which audiences to retire, which to rebuild, and which new lookalikes to create from last month's best converters.
For: Agencies
Run the monthly audience refresh for [client]
Builds next month's budget allocation plan based on last month's performance. Analyses ROAS and CPA per channel and campaign type. Identifies where additional investment would produce profitable returns and where budget should be reduced. Accounts for seasonality and upcoming promotions. Outputs a complete budget plan per campaign.
For: Agencies, Business Owners
Build the budget plan for [client] for [next month]
Monthly competitive intelligence from auction insights. Ranks competitors by threat level, tracks month-over-month changes (who is growing, who is pulling back), calculates impression share being lost to specific competitors, and identifies gaps competitors have left open. Gives strategic responses for each competitive finding.
For: Agencies, Business Owners
Run the monthly competitor intelligence for [client]
Analyses last month's creative performance to identify winning patterns: which formats, hooks, angles, and offers worked best. Identifies fatigued concepts to retire. Finds untested formats and angles. Generates complete creative briefs for every new ad needed next month, with hypothesis, format, hook, message, CTA, and visual direction.
For: Agencies
Build the creative strategy for [client] for next month
The complete monthly review. Covers account structure health, performance versus goals, GA4 funnel analysis, audience strategy, competitor landscape from auction insights, creative performance patterns, and SEO progress. Produces health scores per area, a prioritised fix list for next month, and a strategic brief for the month ahead.
For: Agencies
Run the monthly account review for [client] for [month]
Generates the monthly client-facing report. Full performance versus goals, what was achieved this month, what was learned, what the agency did, what is planned for next month with targets, and a strategic narrative in plain English. The kind of report that makes clients feel they have the best agency in the market. Saves 3-5 hours of writing.
For: Agencies
Write the monthly strategy report for [client] for [month]
Run these skills
Download a skill or a whole set above, or copy a trigger phrase into Claude once the MCP Ads connector is connected. Claude reads the procedure, pulls live data and works through the steps; nothing changes in an account until you approve it.
Other skill collections
23 skills
Google Ads Keyword & Negative Keyword Skills16 skills
Google Ads Bids & Budgets Skills6 skills
Meta Ads Skills: Audits, Audiences, Creative & Reporting16 skills
SEO Skills: Technical Audits, Content & Rankings12 skills
Google Analytics 4 Skills: Traffic, Funnels, Ecommerce & Leads16 skills
Agency Skills: Client Setup, Reporting & Management12 skills
B2C Campaign Skills: Launch, Ecommerce & Lead Generation19 skills
Frequently asked questions
How long does the daily check take to run?
A few minutes per account, most of it waiting on the platform APIs. Agencies commonly schedule it so the results are ready before the first person logs in.
Will it make changes to fix problems it finds?
The daily skills are read-only by design; they name the fix and hand off to the relevant weekly skill or to you. The budget guardian can apply budget changes only after you approve each one.
Can I run only the parts that apply to a client?
Yes. The routine skips any platform that is not connected, and you can tell Claude to leave out a section, for example SEO for a client with no organic work.
How does it know the client's targets?
From the client profile set up with the client DNA skill in the Foundation category. Without one, the skills use sensible generic thresholds and say so.
How long does the full-stack review take?
Typically twenty to forty minutes of Claude working through the data for one client, depending on account size and how many platforms are connected. The narrower monthly skills are faster.
Does the budget plan apply the new budgets automatically?
No. It produces the plan for you to present or adjust. Once agreed, the budget optimiser skills can apply the changes with your approval.